Go Media has launched an initiative that lets their clients play an active role in donating advertising value via digital billboards to organisations doing good across the country.
Officially launching this week with events held in Wellington, Christchurch, and Auckland, the initiative ‘Good Impressions’ puts the power in Go Media customers’ hands allowing them to pay their impressions forward by donating them to one, two or all three social outcome pillars of Wellbeing, Environment and People.
These donated impressions are then distributed on Go Media’s digital billboards to the benefiting organisations in each category.
Between the three events, attendees donated 425,000 Good Impressions to kick-start the programme.
Simon Teagle, Go Media General Manager, says the organisation has already been gifting advertising space to charities but this initiative formalises this work and invites their clients to come along on the journey.
“There is a growing momentum for customers to actually do more good in the community. Good Impressions enables our customers to play an active role in donating advertising exposure on our digital billboards, to organisations that are achieving positive social outcomes across Aotearoa.”
Go Media staff selected 12 organisations as recipients, including Inspiring Stories, Mates in Construction, and Sustainable Coastlines.
Abi Croutear-Foy, Head of Partnerships and Revenue at Inspiring Stories, says the ability to market is everything for them.
“We are all doing the job of three or four people, just working on doing the doing. But as a charity the collateral we have is the doing, so until you can bridge the gap between telling people what you’re doing you’re just treading water. This gives us a platform to tell people about our work so they can become part of our community, part of our tribe, part of the movement and support our young people to create the change that they see as needed.”
Mike Gray and Andrea Rongonui, Go Media owners, say the company has always believed in the power of giving and have been supporting organisations that do good for nearly 30 years.
“We’ve established Good Impressions to bring it to life for our customers, our staff, and the community.”
Josh Borthwick CEO at Sustainable Coastlines says the organisations involvement is a big opportunity to generate more funds and have more impact.
“As a national charity it’s hard to get that voice out there to everyone. We work a lot in local communities but raising the issues that we work on with a national audience is exciting.”
Amanda Hunter, Research, Policy and Communications Manager at Mates in Construction, says the initiative has allowed the charity to spread the #10secondsofcourage message across New Zealand.
“So far, we’ve caught the eyes of countless Kiwis driving to and from work and let them know that it’s okay to step into a mate’s space and ask them if they’re doing okay. A huge thanks to the amazing team at GoMedia for all your mahi putting together this worthwhile initiative and for supporting us here at Mates.”