The series goes behind the scenes of selected Beacon award-winning works, uncovering the ingredients required to achieve excellent results. Whether it be collaboration between agency and client, clear briefs, strong insights, or how they were executed, each campaign has a winning combination and we look to these as shining examples of what works while unpacking what was learnt along the way.
Beacon Awards 2022
Brand recognition on a budget: How FCB Media turned a weakness into a strength with search
Solving a unique name recognition challenge, FCB Media came up with an award-winning data-driven search solution that moved SEAT’s campaign up a gear.