StopPress has learned that DDB Aotearoa has won the Tourism New Zealand (TNZ) global campaign that will see the agency work on new creative for an international audience.
Commenting on the news, a TNZ spokesperson says that the win is for the government agency’s global project and not overall creative account.
“Tourism New Zealand’s role is to market New Zealand as a destination. This involves delivering a range of marketing campaign activity on and offshore to create desire for New Zealand as a holiday destination. As a government agency, we are required to follow government procurement guidelines. We recently went to market to seek an agency to support the creation and delivery of our 2022 global campaign project. This campaign activity is project based and will be used to promote New Zealand as a destination offshore and will align with the Government’s reconnecting framework.
“We are pleased to say we have appointed DDB Aotearoa to work with us on the 2022 global campaign. DDB Aotearoa demonstrated a strong response to our brief that included a partnership with RUN, a Māori owned creative agency. We look forward to sharing the activity with New Zealanders when the work is ready,” explains Tony Rogers, Director of Marketing at Tourism New Zealand.
TNZ will maintain its relationships with existing agencies as part of its creative account, saying that they intend to engage and work with all creative agency partners to ensure that they are best suited to meeting each of its briefs.
“We’re thrilled to be partnering with the Tourism New Zealand team and supporting them to showcase the amazing experience that Aotearoa offers,” adds Priya Patel, Group CEO at DDB Aotearoa.