Media expert Antony Young looks into latest agency research from Australia which has painted a bleak picture of the current pitch environment.
Media expert Antony Young looks into latest agency research from Australia which has painted a bleak picture of the current pitch environment.
This week in global media news the New Zealand Commerce Commission is one of the first to raise concerns over the potential Omnicom and Interpublic merger.
Unilever is moving 50% of its ad spend to social media; The White Lotus is seeing travellers flock to the Four Seasons; Why brands need to tune into podcasts.
Media expert Antony Young looks into the decline of Elon Musk’s brand, how the media downturn is impacting Sesame Street and why celebrity break ups are all the rage for brands.
Media expert Antony Young’s global news round up – this week includes Elon Musk’s ad spend threat, Changing Faces’ inclusivity campaign and Adidas and Nike change tact.
Media expert Antony Young rounds up a mix of stories that highlight how AI is reshaping how brands engage consumers, and its impact on the media industry.
Media expert Antony Young rounds up media news from beyond Aotearoa – this week it’s the Super Bowl ads, Nielsen’s TV ratings shake up and No Buy 2025.
Media expert Antony Young rounds up global news: Trump shakes up the media industry, trust in Coles and Woolworths wanes, Netflix sets sights on doubling its revenue.
Media expert Antony Young rounds up global media news: this week he takes a look into Meta’s announcement to drop third-party fact-checking, Australia’s social media ban and Hyundai’s add to cart feature.
Following overnight leaks, it has now been confirmed that Omnicom has acquired Interpublic in a deal that will create the advertising industry’s largest holding company.
Media expert Antony Young rounds up global media news – this week we look at TikTok and the US, the top AI innovations in marketing and Bluesky’s rapid growth.
Media expert Antony Young rounds up media news: this week, we look at Coca-Cola’s AI Christmas ad, the Temu crackdown in Southeast Asia and the fact that half of Aussies aspire to be influencers.
We look at Donald Trump’s winning formula, a big fine for Google and the vexing issue of who gets to keep the social media account.
This week in Around the World we look at Netflix’s subscriber jump, the super PAC throwing millions behind Kamala Harris and reducing screen time.
Media expert Antony Young rounds up media news from beyond Aotearoa in a new regular column. We begin with US election coverage, a bad wedding photo and too many texts.
Antony Young, Co-Founder of The Media Lab, shares his thoughts on why the ad and marketing industry should embrace Generative AI.
Antony Young, co-founder of The Media Lab, explores what Netflix’s announcement to sell advertising will mean for New Zealand.
Media agency veteran Antony Young argues that brands stand to gain a lot from working with the nation’s media companies.