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Ads of the week: Super Bowl edition

It was a tough call, but the StopPress team picked their favourite Super Bowl ads for 2021 – from Cheetos to Squarespace, T-Mobile and Cadillac.

Who is it for: Goodby, Silverstein & Partners for Frito-Lay’s Cheetos

Why we like it: Some of us may or may not have been in primary school when Shaggy’s hit ‘It Wasn’t Me’ was released, but we couldn’t look past Cheetos’ Super Bowl ad featuring a snack-themed rendition of the infamous tune. Tapping the talents of Mila Kunis, Ashton Kutcher and Shaggy, the spot promotes Cheetos Crunch Pop Mix. Kutcher said: “Mila and I both remember when ‘It Wasn’t Me’ came out 20 years ago when we were first working together on ‘That 70s Show,’ so it’s really cool to come full circle with Cheetos, work together again and remix this song.”

Who is it for: Squarespace’s in-house creative team for Squarespace

Why we like it: Squarespace’s new spot cleverly adapts Dolly Parton’s hit ‘9 to 5’ to ‘5 to 9,’ demonstrating how those hours are the perfect time for side hustles. We were impressed by the dazzling dance moves and besides, who doesn’t love Dolly?

Who is it for: T-Mobile

Why we like it: Not going to lie, we chose this one because we love Adam Levine. And with the tagline ‘Don’t trust your love life to just any network’, it couldn’t be more timely before Valentine’s Day. T-Mobile’s celeb-studded spot ‘Rockstar 5G’ centres around the importance of a strong mobile network and sees Levine setting up Gwen Stefani with Blake Shelton.

Who is it for: Leo Burnett for Cadillac

Why we like it: Of this spot, featuring the upcoming all-electric Cadillac Lyriq crossover, Leo Burnett Executive Creative Director Robert Clifton Jr. says: “The visual impact of seeing somebody drive with their hands off the wheel gave rise to the idea that ended up becoming ‘ScissorHandsFree’—a deeply human story, driven by the Cadillac brand.” The result sees Winona Ryder brilliantly reprise her 1990 role and star alongside Timothée Chalamet in the 60-second ad.

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