Ads of the week: July 28

This week’s ads feature the beautiful Nelson Tasman region, a stand against New Zealand racism, and the wonders of just saying ‘yes.’

Who is it for: Nelson City Council and Tasman District Council for Nelson Tasman

Why we like it: After being hit hard by Covid-19 it is inspiring to see the Nelson Tasman community’s resilience. The lively campaign, showcasing all the incredible opportunities the region has to offer, is bound to have Kiwis booking their next domestic holiday for the tip of the South Island.

Who is it for: Clemenger BBDO for NZ Human Rights Commission

Why we like it: Whether we’re able to admit it or not, New Zealand has a major issue with racism. Clemenger and NZ’s Human Rights Commission’s unique project, voiced by anti-racism advocate Taika Waititi, puts people in the shoes of those who face racist remarks on a day to day basis. Participants can then reflect on how it felt to be verbally abused and ensure they will challenge racism the next time they witness it.

Who is it for: Special Group for Optus

Why we like it: Special Group’s latest campaign for Optus manages to maintain the phone brand’s trademark ‘Yes’, while exploring what saying yes can lead to. Featuring a bunch of quirky kids, who manage to build a complex toy race track that wraps around their apartment building, the ad is the brand refresh Optus hoped for.

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