With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it was VTNZ with its ‘Road Commander gets a WoF’ TVC by FCB that picked up the Colmar Brunton Ad Impact Award.
The TVC uses a “Mad Max” apocalyptic Road Commander character in the first of a series of ads, as part of their ‘We’re on your side’ campaign, that aim to engage viewers and create a point of difference.
The VTNZ advertisement won the Colmar Brunton Ad Impact award for three key reasons: Enjoyment, Talkability, and Differentiation.
See the below infographic for more information about September’s Colmar Brunton Ad Impact Award:
