Krunch welcomes Baneen Qazi as director of martech

Strategic growth agency Krunch has appointed Baneen Qazi as director of martech.

Qazi joins the senior leadership team with more than a decade of experience as a marketing technology solutions architect.

A recognised Pluralsight author, she specialises in designing architectures across Salesforce and Adobe ecosystems. Her career includes senior strategic roles at PwC, where she developed automation roadmaps for enterprise clients.

What the market needs

At Krunch, Qazi will lead the martech pillar of the agency’s proprietary M4 Growth Engine – a framework that integrates measurement, martech, message and media to drive measurable business outcomes.

Krunch CEO Darren Kirkland says: “Baneen’s arrival marks a significant milestone in our mission to tear down the old, siloed agency model.

“By housing world-class martech expertise alongside our creative and media planning teams, we ensure that collaboration is a hard strategic advantage for our clients, rather than just a soft promise. Her ability to translate complex data into actionable growth is exactly what the market needs right now.”

Unlock the full value of data

Qazi says: “I’m thrilled to join an agency that truly understands how to put the customer journey at the heart of technical solutions.

“Krunch’s M4 model is unique because it treats technology as a growth engine rather than a backend system. I’m looking forward to helping our clients unlock the full value of their data to create more meaningful, personalised customer experiences.”

Qazi’s appointment is effective immediately.