Suntory Boss Coffee declares itself the official coffee of summer

Suntory Boss Coffee has launched a new summer campaign in Aotearoa and Australia, celebrating the many “summer tribes” that bring the season to life.

Those tribes include the early-morning runners, bike riders, surfers, and ocean swimmers to the park-bench break-takers, balcony loungers, festival goers, skaters, and weekend escapers.

The campaign also spotlights the moments that define an Australian and New Zealand summer: pre-work mornings, Friday knock-offs, sunny weekends and impromptu hangouts.

“Everyone has their own way of doing summer, and Suntory Boss Coffee fits naturally into all of it,” says Suntory Boss Cofee and Future Brands head of execution Morgan Loveridge.

“Whether you’re powering through a workday or taking a well-earned break, Suntory Boss Coffee is your summer buddy, refreshing and crafted with care using the flash brew method, and made for the little moments that make summer feel like summer.”

Suntory Boss = coffee buddy

“Time to call it and make it official. Aussies and Kiwis live for summer and Suntory BOSS Coffee is the coffee buddy that helps them make the most of it,” says Vince Lagana, CCO of independent creative agency It’s Friday.

The campaign is rolling out across OOH, digital, social and retail.

Credits

Client: Suntory Boss Coffee

Agency: It’s Friday

Production Company: The Pool Collective

Photographer: Juliet Taylor

Retoucher: Mark Sterne