The Spinoff and Woolworths have released a new series, A Little Better Every Day, which shares the stories of everyday Kiwis navigating personal and community challenges.
The series poses the question: can a little support make a difference?
Told through a documentary-style lens, each story in the series is a testament to the everyday resilience that defines Aotearoa, says The Spinoff. Topics covered include food insecurity, community connection and youth development.
More than storytelling
The first episode, Sunday Blessings, is available now on The Spinoff, with the second episode, Fair Food, premiering next week. Both provide intimate portraits of people working toward positive change in their lives and communities, supported by Woolworths New Zealand. Sunday Blessings and Fair Food are just two of about 30 food rescue organisations across Aotearoa that will share more than $1 million in cash grants during this financial year from Woolworths.
The final three episodes, set for release in early 2026, will spotlight Woolworths’ partners – showcasing the diverse ways Woolworths supports Kiwis.
“This series is about more than just telling stories, it’s about highlighting the real impact of small, consistent support in people’s lives,” says Woolworths NZ senior marketing manager Adele Macky.
“We’re proud to partner with The Spinoff on a project that reflects our commitment to doing a little better every day, for our customers, our communities and the country.”
Care and craft
Dentsu Aotearoa strategy director Alex Bunnell adds: “It’s a real privilege to share the stories of the people and organisations that are putting so much back into their communities alongside Woolworths.
“The care and craft of Spinoff documentary storytelling has been the perfect way to shine a light on the people that make it happen.”
A Little Better Every Day was directed by Susan Leonard and produced by Leah Oram. It offers authentic, human-centred narratives that challenge how businesses connect with communities.
“Working on this series was about more than content, it was about care,” says The Spinoff’s head of commercial Eli Rivera.
“From the first meeting to the final cut, Woolworths brought genuine heart to the process. That alignment of values made all the difference.”
