Automate competitor and creative analysis with Bigdatr
Advertisers across New Zealand are gaining access to competitive intelligence capabilities previously reserved for global companies, as research firm Bigdatr scales its daily ad monitoring.
The scaled-up offering will deliver gender, age and AI-powered creative insights from over hundreds of thousands of examples collected monthly.
The features – Creative Index and Creative Insights – uncover peak periods of when paid advertising was served and delivered, and which age and gender profiles content skews towards.
Solving a critical challenge
Firstly, Bigdatr collects and analyses over thousands of digital creative assets daily.
Secondly, the content undergoes analysis for gender, age, and messaging strategy – revealing the nuanced approaches competitors use to reach audiences, on what days and channels.
This solves a critical challenge: understanding how your advertising compares to competitors, who those ads were served to, and how competitors attempt to differentiate or attract the same consumers.
Consistency and comprehensiveness
Bigdatr delivers this information on a rolling basis, with daily updates ensuring insights remain current. Through the analysis, you gain insight into when a specific creative gains prominence across channels. Marketing teams receive scheduling insights that reveal not just what competitors run, but when they increase activity, to which target audience and demographic.
The infrastructure required to monitor, collect, and analyse advertising at this scale represents a significant barrier for advertisers and agencies. Manual processes, even with dedicated teams, cannot match the consistency and comprehensiveness of automated systems processing millions of creative examples monthly.
Try bigdatr.com services for free.
