Seize the Frisbee

A cat that acts like a dog is guaranteed internet gold dust. But do these lazy, ‘coldly indifferent’, arrogant creatures deserve all that attention? UK telco O2 thinks not and, in its latest—and awesome—pro-canine campaign, it says we should all ‘Be More Dog’. 

No doubt this will send cat lovers into a hairball. But good on them for taking a position in this long-running debate—and for going with what has to be one of the weirdest telco slogans ever created.