Monthly Archives: January, 2010

News
Well-hung billboard erected to ensure package delivery
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An essential element of TV One’s new show Hung can now be seen in 3D, but only if you cop a glance (or, for committed violators, a feel) of the rather risqué billboard, which was recently erected on Victoria St in Auckland in an attempt to get mass market penetration.

News
JWT gets Smart, promotes Bull
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JWT NZ has kicked off 2010 with a significant hire, adding Jacqueline Smart, previously director of strategy at M&C Saatchi and Draft FCB, as planning director.

News
Media Counsel situation still unclear
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A check on the Companies Office website shows The Media Counsel has not yet been officially placed in liquidation. But company directors have just five working days from the announcement of a liquidation to notify the Companies Office about it, whereupon its status will be updated and a liquidator will be appointed.

News
[email protected]: 21 January – 27 January
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Hey [email protected], whaddya been up to? What’s that, you’ve recorded all the commercials during the first ad break of the 6pm news on both major TV channels so that everyone in the marketing and communications industry can see who’s paying for the expensive, primetime spots? Well, that’s very nice of you. Sorry, what’s that? Adstream, a one stop shop for all of your TV, print, radio and workflow solutions, is the new sponsor of [email protected]? Well, that’s very nice of them. Alright, have a good weekend. See you next week. Don’t go changin’.

News
A bit of a do with the ‘Grand Masters’
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On 26 February, the best response-driven marketing campaigns of 2009 and the talented marketers behind them will be honoured at the New Zealand Marketing Association’s RSVP and Nexus Awards. So, with less than a month to go, here’s a gentle reminder to make sure you book your table for a date with marketing’s newest ‘Grand Masters’.

News
DDB invites Pam on a trip to the coast
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DDB NZ is trumpeting a world first, with a new campaign for Coastguard New Zealand that “will plunge everyday Kiwis into a simulated rescue mission using TVCs and live online components”. And it’s also trumpeting the win of the Pam’s account.

News
MediaCom takes up Media Counsel’s slack
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Following yesterday’s news that The Media Counsel had gone into voluntary liquidation, Glenda Wynyard has, unsurprisingly, gone to ground and Carat’s Ryf Quail has deflected questions to Joy Clark, Carat’s PR enforcer in Australia, who wasn’t able to be contacted. But StopPress has seen a letter that Wynyard sent to her clients to apologise and offer suggestions as to what they should do and where they should take their business.

Awards/events
ACP mixes fishy business with fishy pleasure
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If you fancy yourself as a bit of an angler, harness both your enthusiasm and a team of no more than eight people and put Friday, 5 March aside for a day on the water as part of The Great ACP Media Fishing Competition, which is hosted by ACP Media’s men’s magazines.

News
DDB NZ ranked in Ad Age’s top four shops
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DDB NZ has been awarded a place in the top four of Advertising Age’s 2009 International Agency of the Year. Argentina’s Santo took the top prize, with Almap BBDO in Sao Paulo, Brazil, Sid Lee in Montreal and DDB NZ making up the foursome.

News
War stories
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Who it’s for: SKY news

Why we like it: Gritty, dirty and violent, just like the news. Watch it a few times and the shaky camera will make you feel sick.

And the second leg of the double for DDB, with a fairly worrying undercover number for …

News
New sponsorship offers Kiwi marketers career resources
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Despite the widely held consensus that the economy is beginning to recover, the effects of recent redundancies and higher levels of unemployment continue to make the sales and marketing job market extremely competitive. And gaining access to leading recruitment resources is crucial for job seekers and employers to find the right position or candidate.

News
Kiwi artisans target upper viticultural echelons with new marketing alliance
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A group of New Zealand’s ‘ultra-premium’ wine producers have established a new marketing group called The Specialist Winegrowers of New Zealand (TSWNZ) and the five founding members hope their obsessive desire for quality (a passion they say could possibly be seen as a mild-form of insanity) might help New Zealand wine escape the commoditisation trap they feel it is currently in danger of falling into.  

News
Adshel serves up female grunts and charity panels
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Adshel is making a habit of bringing sports to the world of public transport and it did it again during January’s ASB Classic, treating commuters to some unique ‘courtside’ action by combining specially designed bus shelters, posters, decals and even the modern scourge of female tennis, ridiculous grunting. 

News
‘Your Big Break’ campaign lures punters
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Two New Zealand film-makers, Tim McLachlan and Rajneel Singh, have made it through to the top five in 100% Pure ‘Your Big Break’ short film competition. And Tourism New Zealand is pretty chuffed with the campaign’s success.

News
Adshel sales director to explore the Lion City
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Adam Butterworth, Adshel’s sales director in Australia and New Zealand, has been promoted to chief executive officer of Clear Channel Singapore, where, according to insiders, there is approximately 20-30 percent less to talk about with work colleagues because the weather is always the same.

News
Colenso gets its Brits out
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Colenso BBDO executive creative director Nick Worthington has beefed up the agency’s roster with a couple of new foreign imports after snaffling young UK creative team Will Bingham and Victoria Daltrey.

News
London’s burning
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London (and 42 Below) gets burned Kiwi (and 42 Below) style. An oldie, but a proverbial goodie.

The social media expert explained.

Eye of the Tigermouse.

‘Branding’ gets taken to a whole new, ridiculous level (read about the ensuing Ray-Ban controversy here …

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