articles tagged 'SXSW'

SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

  • Voices
  • April 9, 2018
  • Mark Pickering
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what's on the rise, what was impressive, things that need to stop and things marketers need to do more of.

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Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

  • Voices
  • March 20, 2018
  • Janisa Parag
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

True's head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.

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SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies

  • Voices
  • March 19, 2018
  • Matt West
SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies

Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

  • Voices
  • March 16, 2018
  • Mark Pickering
SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW, what he's learned from sessions and seminars, as well as the people he's met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.

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SXSW 2017: Ben Rose signs off, shares his top takeaways

  • SXSW 2017
  • March 22, 2017
  • Ben Rose
SXSW 2017: Ben Rose signs off, shares his top takeaways

Ben Rose takes a look back at his time in Austin, shares his advice to future SXSW-goers and lists his top five learnings.

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voices

SXSW 2017: Ben Rose on the value of influencers

  • SXSW 2017
  • March 15, 2017
  • Ben Rose
SXSW 2017: Ben Rose on the value of influencers

Ben Rose takes a look at the US fashion industry to see how influeners generate sales.

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SXSW 2017: Ben Rose on brands you probably haven't heard of (yet)

  • SXSW 2017
  • March 14, 2017
  • Ben Rose
SXSW 2017: Ben Rose on brands you probably haven't heard of (yet)

Beyond the familiar names of Facebook and Google, Ben Rose encounters a few new tech players he thinks might be worth keeping an eye on.

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Contagion @ SXSW: three key trends this year

  • SXSW
  • March 21, 2016
  • Tom Bates
Contagion @ SXSW: three key trends this year
Source: 8i.com

Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.

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Contagion @ SXSW: Zoe Macfarlane on working in the US, Kiwi vs. American work culture and innovation

  • SXSW
  • March 17, 2016
  • Tom Bates
Contagion @ SXSW: Zoe Macfarlane on working in the US, Kiwi vs. American work culture and innovation

Contagion's Tom Bates had a chat with Jucy's Zoe Macfarlane who has been driving the company's marketing and business management in LA.

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Contagion @ SXSW: Fritha Hookway on key trends, Kiwi innovation and what we can learn from China

  • Advertising
  • March 15, 2016
  • Tom Bates
Contagion @ SXSW: Fritha Hookway on key trends, Kiwi innovation and what we can learn from China

In what has been something of an annual pilgrimage over the last few years, Contagion's social influence director Tom Bates headed to the SXSW festival again this year. And during the early part of his visit, he caught up Contagion alumnus Fritha Hookway for a brief chat on what she's been up to and what she thinks marketing and advertising types should be focusing on in 2016.

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StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands

  • Digital
  • March 23, 2015
  • Ian Hulme
StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands

What is looking at our inbox and phone hundreds of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? Saatchi & Saatchi senior digital strategist Ian Hulme found out at a SXSW session run by Hey Human called 'Neuroplasticity and Tech - Why brands have to change'.

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StopPress@SXSW 2015: three key trends

  • SXSW
  • March 16, 2015
  • Tom Bates
StopPress@SXSW 2015: three key trends

Contagion's Tom Bates pinpoints some of the early key trends emerging at the event.

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StopPress@SXSW 2015: International Volunteer HQ founder Dan Radcliffe on social responsibility in business

  • Opinion
  • March 13, 2015
  • Tom Bates
StopPress@SXSW 2015: International Volunteer HQ founder Dan Radcliffe on social responsibility in business

StopPress' SXSW correspondent Tom Bates (from Contagion) is once again on the ground at the event and chatting to some interesting people along the way. He recently bumped into New Plymouth-born Dan Radcliffe, the executive director of International Volunteer HQ, and asked him a few questions about his organisation.

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NZ@SXSW: Tessa Gould

  • SXSW
  • March 21, 2014
  • Tom Bates
NZ@SXSW: Tessa Gould

Contagion's Tom Bates went to hang with the geeks and soak up the knowledge at SXSW Interactive in Austin, Texas, recently. And while he was there he caught up with a few expat Kiwis doing big things, like Tessa Gould.

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NZ@SXSW 2014: Sarah Robb O'Hagan

  • SXSW
  • March 14, 2014
  • Tom Bates
NZ@SXSW 2014: Sarah Robb O'Hagan

For the past week, Contagion's Tom Bates has been hangin' with the geeks and soaking up the knowledge at SXSW Interactive in Austin, Texas. And while he was there he caught up with a few expat Kiwis doing big things. First up, Sarah Robb O'Hagan.

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