articles tagged 'meat'

The elephant in the room

  • PopPress
  • September 8, 2017
  • StopPress Team
The elephant in the room

Meat & Livestock Australia is certainly no stranger to controversy, with its latest ad attracting plenty of it as it features Hindu deity Ganesha—a renowned vegetarian.

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Don't call it 'just' a rump steak

  • PopPress
  • July 14, 2017
  • StopPress Team
Don't call it 'just' a rump steak

Meat & Livestock Australia (MLA) wants you to stop undermining "the greatest meat on earth" in its latest campaign via Sydney-based agency The Monkeys.

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Nice to meat you

  • June 23, 2015
  • StopPress Team
Nice to meat you

An art project on the nature of Tinder, named Tender, cleverly (or very grossly) plays on the expression “Treated like a piece of meat”, and given we’ve had a bit of a dating focus lately, we thought we’d better feature it.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Hot List
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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AdRoll on automation
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
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From Metservice to meat service: Hellers and Simpatico cook up another online feast

  • Digital
  • January 25, 2013
  • Elizabeth Davies
From Metservice to meat service: Hellers and Simpatico cook up another online feast

Metservice launched its new redesigned website in December, aiming to make Kiwis’ weather needs more easily accessible. The redesign included new opportunities for targeted advertising that allowed brands to advertise next to specific weather types. And interactive manager at Metservice, Craig Delaney described it as being “like Google AdWords, but instead of bidding on words you buy space next to a weather type.” And, following on from a similar contextual campaign last year, Hellers has again teamed up with Christchurch ad agency Simpatico to launch another meaty weather-based campaign on the site.

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AIM Proximity and TVNZ butcher latest Ondemand campaign

  • Advertising
  • October 3, 2010
  • StopPress Team
AIM Proximity and TVNZ butcher latest Ondemand campaign

It brings a whole new meaning to the phrase 'meat pack': AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.

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