Take a bow ANZ, Health Promotion Agency and New World.
Marketing, advertising & media intelligence
Quitline has teamed up with the Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. 'I've been there, and how I'm here' aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smoke-free goal, which is an important challenge given 15 per cent of the population still smokes.
Y&R has claimed the Motor Trade Association (MTA) account after a three-way pitch also involving Clemenger BBDO and Wellington-based creative agency Scenario.
Suzuki, unlike some of its Asian car-making counterparts, hasn't done a huge amount of local advertising and has largely relied on international material (and high profile sponsorships like 3 Sport and The Warriors). But to celebrate taking top spot in the Canstar Blue customer satisfaction award, it has created a new 30 second spot via GSL Promotus showing a bunch of New Zealanders getting it on with their cars.
StopPress salutes the Health Promotion Agency, Sky TV and Les Mills.
It’s winter and for some people in New Zealand that means a trip to the hospital for injections or even open heart surgery, because of rheumatic fever. GSL Promotus is behind a national Health Promotion Agency campaign to let more people know that strep throats, if left untreated, can develop into rheumatic fever in at-risk populations. The campaign involves six different TVCs, a multitude of radio ads (in English, te reo Maori, Samoan and Tongan), online videos and banners, and Adshel posters.
The Health Promotion Agency (HPA) has launched a new website under the 'Choice not Chance' banner that helps people to recognise the early signs of harmful gambling. And, in an effort to draw attention to the latest addition to its anti-gambling arsenal, the government organisation has also released a new TVC via GSL Promotus.