Bacon, brightness and brand ads

  • TVC
  • July 26, 2011
  • Ben Fahy

Youtube Video

Who's it for: Kiwi bacon by Buffalo Creative and Curious

Why we like it: Firstly, it's an ad about bacon and everyone likes bacon (except for the militant vegetarians who complained about Idealog's new meaty and apparently deeply offensive e-newsletter because it was called The Daily Bacon). And secondly, it's got bogans with their cars, a builder with a mullet wearing a summer suit, an old man sitting on a tractor, a mail-order bride and other entertaining scenarios loosely related to the theme of importation.

Youtube Video

Who's it for: Orcon by DraftFCB and Flying Fish

Why we like it: It's bright, it's interesting, it's well made, it's funny, and it's selling a great product with a smile, a wink and a nudge. A nice piece of challenger brand cheek from the new agency-client pairing, with some informative and entertaining historical content thrown in for good measure.

Youtube Video

Who's it for: Rebel Sport by Ogilvy and Film 360

Why we like it: Brand ads for retail stores are few and far between (remember this one from a few years back for The Warehouse), and usually for very good reason. But Rebel Sport and Ogilvy have given it a pretty good nudge with a new spot that drills into the sporting motivations for weekend warriors and adds some emotion to the "no-one's got more sports gear" slogan. It's a bit schmaltzy in parts. And it features a song from Zed. But somehow it works.

And while these aren't technically TVCs, the three beautifully filmed mini-documentaries by Thick as Thieves director Zoe McIntosh for Saatchi & Saatchi's Women's Refuge campaign are definitely worth a look.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

TVNZ-NZ Marketing Awards 2018 best utilities/communications: Genesis shines bright

TVNZ-NZ Marketing Awards 2018 best utilities/communications: Genesis shines bright

It’s difficult for a company to stand out in a crowded marketplace, and not let itself deteriorate among the pressure of its competitors. While Genesis was beginning to age, it decided to breathe new life and purpose into its brand with incredible results.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit