Ads of the Week: 12 June

  • TVC of the week
  • June 12, 2018
Ads of the Week: 12 June

Who's it for: NZSki by Kelly Lovelock/NZSki

Why we like it: Just in time for the season opening NZSki has unveiled its latest spot, The Remarkables ‘Find your Freedom’, fronted by local mountaineer and head of patrol Michel LePage. The ad showcases a range of skiers, snowboarders and hikers shredding down The Remarkables and gives light to the mountains identity as a haven for freedom skiers. While Queenstown’s illustrious mountain range tends to market itself, NZSki does a good job to showcase its beauty. The spot represents part of NZSkis new brand mission which is the first in fifteen years.

Who's it for: Mitre 10 by FCB

Why we like it: Featuring a screw loose donkey and a distressed owner, Mitre 10 and FCB have nailed it with its latest spot - ‘Roy – Kong’s Out Again’.  The 45-second ad follows the exploits of a donkey called Kong, who literally becomes the owner’s worst nightmare. The ad has the donkey popping up at work, the neighbours, and during a car wash, to present a gripping saga between the donkey and its bearded owner. After many attempts to fence Kong in, the owner visits Mitre 10 and builds a counterpart for Kong to keep him company. 

Who's it for: Les Mills by in-house

Why we like it: Les Mills' 'You Are Limitless' will lift ou off your office chair and get you moving even on the dreariest of Tuesday afternoons. The one-minute spot is a high voltage display of athletes working out in a range of settings. The video is shot in hyper definition and has a sporadic pace moving from ultra-fast to ultra-slow motion. It prompts its viewers to 'find that state of mind that pushes you through' and finishes by stating 'you choose to leave yesterday behind - and to leave tomorrow open to opportunity'. 

Who's it for: ASB

Why we like it: The latest spot by ASB showcases a banter-filled game of coin rugby between the All Blacks and France. The duel sees three All Blacks, Anton Linert-Brown, Ryan Crotty, and Matt Todd face off against Emilie (whose last name remains unknown) in what is a tight contest between the Les Blues and the ABs. The ad sees dubious referee calls, a strong comeback and a few delicate coin touches to keep you interested. 

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TVNZ-NZ Marketing Awards 2018 long-term marketing excellence winner: Trustpower
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TVNZ-NZ Marketing Awards 2018 long-term marketing excellence winner: Trustpower

Innovating and staying ahead of the curve in the electricity market isn’t easy. Trustpower knew it needed to act quickly if it wanted to slow its customer churn rate – and that’s when it found its 'light bulb' idea. We take a look at this year's TVNZ-NZ Marketing Awards long-term excellence award winner.

Stationery ranger comes to the rescue for Warehouse Stationery

  • Advertising
  • October 18, 2018
  • StopPress Team
Stationery ranger comes to the rescue for Warehouse Stationery

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Bauer Media launches online beauty community: beautyheaven.co.nz
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Bauer Media launches online beauty community: beautyheaven.co.nz

The publisher’s new digital platform is the ultimate destination for all things beauty.

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  • Ad Impact
  • October 17, 2018
  • StopPress Team
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Māori media set for 'sector shift'

  • Media
  • October 17, 2018
  • Radio New Zealand
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  • Movings/Shakings, brought to you by Marsden Inch
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