Full Time, 12mth fixed term
Based in Auckland
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry. Our success has contributed directly to the growth we are seeing in New Zealand’s tourism growth.
We are seeking an experienced Brand Marketer to join our award winning Brand team. Reporting to the Global Brand Manager, you will be the gatekeeper for the Tourism New Zealand's world class global 100% Pure New Zealand brand while implementing our Tourism New Zealand Brand strategy across all of our 12 markets. You will manage all our branded assets which include logos, moving and still images, design systems, brand guidelines. You will be responsible for producing global content with our production partners and ensuring the correct licensing and copyright information for all of our photographers, production companies and talent ensuring consistency to our approach. You will also support in the management of the Brand team budgets and finance responsibilities.
To be successful in this role you will have a tertiary qualification in marketing, communications or another relevant discipline. Experience in Brand Marketing is essential as well as experience on the production side of marketing by having managed and coordinated still and moving content shoots. You’ll need to be digitally savvy and know the power of still; moving and written digital content has in telling a story.
Able to communicate with stakeholders at all levels, you will need to be an accomplished administrator by effectively coordinating across all facets of the Brand Team. A good general knowledge of New Zealand and a passion for destination marketing is desired. A full driver’s licence is required as you’ll be travelling regularly to some of New Zealand’s most unique and spellbinding spots.
If you love variety, thrive in fast paced environment, and what to work for a Brand that you can feel really proud of, then look no further.
For more information please view our corporate website under careers.
To apply: Please send your CV, cover letter and application form to email@example.com
Closing date: Monday 3rd April
Love your work Angela! The creative agency behind ASB's True Rewarden was WiTH Collective - check out the article here http://stoppress.co.nz/news/keeping-law-and-order-collective-and-asb-team-true-rewards-re-brand
Awesome to see 2 degrees getting some humour back after all those years of speaking to the public like they were a bank
Better to ask agencies who have worked with Steve what their favourite Steve Bayliss quote is surely?
This is great, and the humour is back. Nicely written and made.
It must be hard living with that level of cynicism 'real person' (I note your comments all have a similar flavour). How about trying to find and comment on something positively, or maybe even offer up a stunning piece of ...
Champaign? Is that a clever play on a celebrated campaign or simple more sloppy spelling?
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Whittaker's by Assignment Group
Why we like it: Spot Nigella Lawson? Whittaker's has released two new caramel flavours but before they're introduced, the campaign goes back in time to see where it all started. Leading the trip down memory lane is Lawson, whose outfit changes reflect the transition through the decades. It's an interesting insight into the well-loved brand, with information shared about its timeless Toffee Milk flavour, to when the Peanut Slab was invented and the new factories created to keep up with its search for perfection.
Who's it for: Vodafone by FCB
Why we like it: Fancy a sleep-in? Vodafone wants you to enjoy an extra hour of shut-eye on Friday, but it's not just about catching up on sleep. As Anika Moa explains, it's about finding a cure for cancer. The hope is Kiwis will download the DreamLab app, which according to Vodafone, combines the computing power of individual smartphones to create a processing hive to run a large volume of cancer research calculations. Sound confusing? "Rest on that for a second," says Moa.
Who's it for: Lotto by Spark PR & Activate
Why we like it: While we're sure plenty of mothers celebrated Mother's Day with a full bed, we don't expect to see three generations squeezed in together. This cheeky wee spot plays on Jaquie Brown's humour as a way of showing that mother's want time on Mother's Day to enjoy their wee ones—and also a Lotto Tripple Dip.
Who's it for:Genesis by Shine
Why we like it: Ever stop to think we are the first to see the new day? This Genesis spot is a reminder that we are the first out the door and the first back to it. The spot ends on families at home using their smartphones to control energy use, an idea that was first introduced last year in the 'With You. For You.', campaign, that took a tour through the house of the future, with a smartphone at the technological heart of it.
Who's it for: Holden
Why we like it: Last year Holden restyled its brand, moving away from its boganic heritage to a modern, urban target market and this upbeat spot is keeping that ball rolling. While there are still shots of a Holden making tracks up a country-side gravel road, that's balanced by shots of a family in the car as well as young women and men in the driver's seat to represent who the ad calls "the modern explorer".
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!