Brand Manager

  • Auckland

Full Time, 12mth fixed term
Based in Auckland

New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry. Our success has contributed directly to the growth we are seeing in New Zealand’s tourism growth.

We are seeking an experienced Brand Marketer to join our award winning Brand team. Reporting to the Global Brand Manager, you will be the gatekeeper for the Tourism New Zealand's world class global 100% Pure New Zealand brand while implementing our Tourism New Zealand Brand strategy across all of our 12 markets. You will manage all our branded assets which include logos, moving and still images, design systems, brand guidelines. You will be responsible for producing global content with our production partners and ensuring the correct licensing and copyright information for all of our photographers, production companies and talent ensuring consistency to our approach. You will also support in the management of the Brand team budgets and finance responsibilities.

To be successful in this role you will have a tertiary qualification in marketing, communications or another relevant discipline. Experience in Brand Marketing is essential as well as experience on the production side of marketing by having managed and coordinated still and moving content shoots. You’ll need to be digitally savvy and know the power of still; moving and written digital content has in telling a story.

Able to communicate with stakeholders at all levels, you will need to be an accomplished administrator by effectively coordinating across all facets of the Brand Team. A good general knowledge of New Zealand and a passion for destination marketing is desired. A full driver’s licence is required as you’ll be travelling regularly to some of New Zealand’s most unique and spellbinding spots.

If you love variety, thrive in fast paced environment, and what to work for a Brand that you can feel really proud of, then look no further.

For more information please view our corporate website under careers.

To apply: Please send your CV, cover letter and application form to tnzhr@tnz.govt.nz

Closing date: Monday 3rd April

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