Full Time, 12mth fixed term
Based in Auckland
New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry. Our success has contributed directly to the growth we are seeing in New Zealand’s tourism growth.
We are seeking an experienced Brand Marketer to join our award winning Brand team. Reporting to the Global Brand Manager, you will be the gatekeeper for the Tourism New Zealand's world class global 100% Pure New Zealand brand while implementing our Tourism New Zealand Brand strategy across all of our 12 markets. You will manage all our branded assets which include logos, moving and still images, design systems, brand guidelines. You will be responsible for producing global content with our production partners and ensuring the correct licensing and copyright information for all of our photographers, production companies and talent ensuring consistency to our approach. You will also support in the management of the Brand team budgets and finance responsibilities.
To be successful in this role you will have a tertiary qualification in marketing, communications or another relevant discipline. Experience in Brand Marketing is essential as well as experience on the production side of marketing by having managed and coordinated still and moving content shoots. You’ll need to be digitally savvy and know the power of still; moving and written digital content has in telling a story.
Able to communicate with stakeholders at all levels, you will need to be an accomplished administrator by effectively coordinating across all facets of the Brand Team. A good general knowledge of New Zealand and a passion for destination marketing is desired. A full driver’s licence is required as you’ll be travelling regularly to some of New Zealand’s most unique and spellbinding spots.
If you love variety, thrive in fast paced environment, and what to work for a Brand that you can feel really proud of, then look no further.
For more information please view our corporate website under careers.
To apply: Please send your CV, cover letter and application form to email@example.com
Closing date: Monday 3rd April
Wow we need this.
Absolutely loving it - great job!
This is a reworking of an old English campaign from decades ago where they noted signs of breast-cancer in old masters, right?
Embarrassingly for the industry, this certainly looks like a scam ad. A scam ad in my mind is a piece of work that is instigated by the agency for the primary purpose of winning awards, rather than having a real ...
How is this an actual media story - there's barely a point of view in this piece!
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the Tangible Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: ASB by With Collective
Why we like it: Slightly dry humour aside, ASB's tried something a little different with its new agency With Collective. Rachel House, from Hunt for the Wilderpeople, owns the role of True Rewarden and lends her comedic tone to a script that manages to educate the audience about True Rewards alongside the one-liners. It's too early to tell if the True Rewards character becomes as iconic as Goldstein but we hope she sticks around for a few more spots at least.
Who's it for: Hallenstein Brothers
Why we like it: Just in case you're invited to a black-tie event in Botswana, Hallenstein Brothers has your back. This spot is the latest in a video series that's taken suits where no other suits have been before, including the Bonneville Salt Flats in Utah and shark-infested waters, and in return stirred up jealousy among viewers who wish they could be a model for the clothing brand. And if the beautifully shot African wildlife is not enough, the song Kingdom Come makes for great listening and we're sure the band, Braves, will get a lot of attention from Hallenstein's shout out to them on Facebook.
Who's it for: Les Mills Fight Night by Media Design School students
Why we like it: The annual Les Mills Fight Night was last week and this year Media Design School students made no secret of the fact Cure Kids needs donations to fund its research. Adding impact to the already gripping images of fighters securing coins to their fists is the fact that the first one shown is a father to a sick child. His appearance exemplifies the fact that despite not being in the ring, parents are fighting for the kids every day. The final blow to the heartstrings is the inclusion of Eva, a young girl with a rare condition that's endangering her life.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!