Browsing: Uno Loco

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Uno Loco rediscovers the power of human connection
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The global spend on digital marketing breaks new records every year and it has become hard to imagine any medium that might challenge this growth, writes Blair Glubb, chief executive and co-owner of event specialists, Uno Loco. So, imagine his surprise upon joining the event marketing industry and discovering that real life experiences are making a comeback. That old thing we just used to call life, is now a marketing trend, and it’s booming.

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Inside: Uno Loco
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After around 18 years of fusing art with commerce, events and media company Madant has morphed into Uno Loco. And with clients increasingly looking to create experiences, not just ads, and with events companies increasingly dabbling in other areas, the planets appear to be in alignment for this successful yet under-the-radar business.