Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
As a New Zealander of the Year, Kiwibank identified an opportunity to spread its message while also backing an award-winning cause. The Challenge Kiwibank has long…
The fate of RNZ and TVNZ may soon be in the hands of Cabinet ministers, with a proposal to disestablish both broadcasters and create an entirely…
Small, Kiwi and family-owned, Whittaker’s has gone from strength to strength. From producing the humble Peanut Slab to over 100 products, this is a business that…
Getting folks to spend money on travel over the Christmas period is a hard ask. But Flight Centre New Zealand used an innovative approach to data…
Last night, TVNZ announced its new season line up for 2020. This line up brings both local and international offers at a grand scale, with large,…
With the All Blacks set to represent New Zealand at the 2019 Rugby World Cup in Japan, All Blacks Tours had the challenge of getting fans…
Starting from humble beginnings, MBM as a start-up independent agency, and Whittaker’s struggling to claw share off Cadbury, the two have worked together over the past…
To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving TVNZ an insight into who is watching, we talk to general manager of product and data Carmen Aitken and associate commercial director Jodi O’Donnell about how it’s improving the customer and advertiser experience.
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.
Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s no surprise her colleagues call her a driven, strategic and creative marketer who is a real asset to the team.
To turn Tui’s fortunes around, DB Breweries brewed up a new drink, and while it sports the Tui logo, it’s not a beer.
When Jo Mitchell, McDonald’s NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New Zealand. By taking a customer-first approach, she’s delivering consecutive growth.
From beauty and personal care to chocolate, Philip Poole’s impact on New Zealand’s marketing industry is undeniable.
Last week, DB Breweries was crowned the Supreme Award winners of the TVNZ-NZ Marketing Awards, while Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame. Check out all the glorious winners moments here.
DB Breweries has taken out the Supreme Awards at this year’s TVNZ-NZ Marketing Awards for their ‘Reviving a Legend – Tui’s Stepchange Into RTDs’ marketing initiative. Meanwhile, Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame.
TVNZ’s FY2019 results are out, showing net profit after tax down 44 percent to $2.9 million, while revenue is down 2.5 percent to $310.7 million.
We’ve given the mic to the industry’s future leaders. Jordyn Rudd, a television producer and reporter at TVNZ, shares her thoughts on New Zealand’s media.
From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won’t work for them all.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2019 TVNZ-NZ Marketing Awards. We can now reveal the entries that showed true out-of-the-box thinking to deliver impressive commercial results as we announce the 2019 finalists.
Aliesha Staples, a pioneer of virtual and augmented reality, has been appointed TVNZ’s inaugural future director.
Today the TVNZ-NZ Marketing Awards partners, NZ Marketing/StopPress and Marketing Association (MA) officially opened the call for entries to the 2019 Awards.
Last month, TVNZ’s Duke celebrated its third birthday. Having been born at a time when the term ‘TV is dying’ was no stranger to headlines, its creation was a confident move from TVNZ, which compared the channel to a lab of experiments. Now, we check in with Duke and TVNZ 2 controller/programmer Edward Kindred to see if that experimenting has paid off and if people have been tuning in or tuning out.
Sally Falconer has joined TVNZ in a permanent position as general manager of marketing and communications. She’s previously worked for the company in a contract role as media and communications strategist.
At the halfway point in the fiscal year, TVNZ had gained TV audience and advertising market share, as well as doubling its online streaming numbers, according to its half-year results.
Little Giant, Linked by Isobar has been announced as the digital partner for the development of TVNZ’s Re: News channel, which has had a Facebook presence since 2017. Re: News will be launched as a new website in March.
With audience numbers dwindling and a website that was beginning to look aged in a rapidly evolving digital world, The New Zealand Herald knew something had to be done, so it looked to its audience for the answer. We take a look at 2018’s best media/publishing.
Dental decay is one of the most chronic childhood diseases in New Zealand, with over 29,000 Kiwi kids having rotten teeth pulled out last year. So, the Health Promotion Agency enlisted a straight-talking, no- nonsense tooth fairy to help Kiwi kids. We take a look at 2018’s best healthcare/beauty.