Could viral sensations and interviews with models in pools be heading to TV3's 7pm timeslot? One of the biggest breakthroughs in MediaWorks' string of announcements this week is The Project being added to its current affairs fold.
Marketing, advertising & media intelligence
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.
We take a look at yesterday's new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
MediaWorks and NBC International have appointed Maria Mahony as the general manager for Bravo New Zealand. She joins the joint venture from her recent role as the head of programming and local content for Lightbox, arriving with 17 years in local and international broadcasting experience at a range of companies, including MTV, Nickelodeon, Comedy Central, TVNZ (Lightbox is yet to announce a replacement for Mahony).
NZ On Air has made a move to grow New Zealand's online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platform's branded channels.
At a press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
When news broke of Hilary Barry’s resignation on Friday night, many reports indicated that the media company’s chief executive Mark Weldon would have found it frustrating given that he was poised to make a major announcement on Tuesday. Well, Tuesday has arrived, and despite the chaos encircling MediaWorks, it has still delivered its "big" news. This morning, MediaWorks sent out a release to the media confirming that it had signed a joint venture with NBCUniversal International Networks, which will see channel Four transformed into Bravo by July 2016.
The odds were not in their favour when they took over as new face of current affairs on TV3 in June last year. But week in, week out Duncan Garner and Heather du Plessis-Allan have slogged it out in the competitive 7pm timeslot, and they're closing in on the competition across at TVNZ. UPDATE: TVNZ on Seven Sharp's performance.
As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.
Prime TV has unveiled a new, colourful look to coincide with the launch of a few fresh shows, which are rolling out as part of its 2016 programming schedule.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Noel Leeming shows there's more to retail than price and product in continuation of 'maximise your machine' campaign
In 2014, Noel Leeming took a break from the regular retail approach of shouting about price and product to revamp its brand and launch a platform that focused on explaining what the items in store—and their underlying technology—enabled. This repositioning cost the company around $5 million, and it is now looking to build on this investment by rolling under a series of new spots that again focus on telling the stories of the products.
TVNZ is looking to offer advertisers a means by which to reach male audiences through a new free-to-air TV channel. We chat to the broadcaster's chief executive Kevin Kenrick about why it's made this move.
In 2015, the maturation of New Zealand’s SVOD market was tracked in the column inches of media journalists across the industry. And this trend has already continued this year with Netflix making headlines by extending its service to 130 countries across the world and then saying that it was looking into clamping down on VPN users to ensure they can’t log into global content. We chat to Lightbox chief executive Kym Niblock about what's likely to happen in the SVOD market in 2016.
Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of another fictional character.
The decision to place an aged loved one into assisted care is never easy. On the one side you have the pride of the the grandmother or grandfather, who has been independent for longer than their children have been alive. And then on the other side, you have the children who don't want their parents to feel as though they're being imprisoned in a home. And in its new TV ad by Rainger & Rolfe and Film Construction, Oceania Healthcare addresses this awkward situation by showing that sometimes both the parents and their children are on the same page without realising it.