2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
Marketing, advertising & media intelligence
It's 18 months since Bravo graced New Zealand's screens, delivering a dose of reality television to local audiences in the form of Real Housewives, Vanderpump Rules and Million Dollar Listings. We speak to Chris Taylor, managing director of networks and distribution for Australia and New Zealand, about how the channel is settling into the local media landscape and what it has planned for 2018.
Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year-on-year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Media consumption is changing. But by how much? Test your knowledge with the StopPress/Freeview TV quiz.
Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there's more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2's Gloriavale: A Woman's Place, topping the list for most-watched show amongst the 25-54 demographic.
Hunch founder Michael Goldthorpe peers into the boiling cauldron to find out what goes into making creative magic.
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime
Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to general manager of marketing Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.
In what could be considered "a PR gift", Sky are celebrating their victory against the illegal live streaming of Joseph Parker's last match in the ring just a day before his next bout in Auckland tomorrow.
Receptive.tv director Sam Aldred takes a look at the rise of global entities and finds that Sky might be picking a fight with the wrong organisations.
The rise in SVODs is quickly making audiences accustomed to paying for entertainment. However, not everything comes with a price tag. And stepping in to remind Kiwis this is Freeview, with its new ‘How good is free’ campaign by TVNZ Blacksand.
MediaWorks has announced its 2017 programming line up, which is set to entertain audiences and deliver advertising opportunities with a feast of local and international reality TV and drama.