articles tagged 'Tony Clewett'

Movings/Shakings: 20 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 20, 2015
  • StopPress Team
Movings/Shakings: 20 March

Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.

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Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

  • Advertising
  • March 2, 2015
  • Ben Fahy
Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

Technology was meant to make life so much easier. Paperless offices. Cheap communication tools. And, of course, robot vacuum cleaners. But instead we're lonelier, more stressed and getting our hair eaten by our electronic assistants. Woman's Day has noticed this shift as well, so, as part of a big—and quite rare—$1.5 million campaign via FCB, it's foisted a Zsa-Zsa Gabor-esque character upon the nation in an effort to give its readers permission to take a break without feeling guilty about it.

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From downing tools to upping DIY: Mitre 10 and FCB take ownership of the weekend

  • Advertising
  • September 15, 2014
  • Ben Fahy
From downing tools to upping DIY: Mitre 10 and FCB take ownership of the weekend

Mitre 10 has been trying to convince Kiwis that DIY is in their DNA for a few years now, and, following on from the clever 'Easy As' campaign, which aimed to inspire Kiwis to pick up the tools by teaching them a few DIY tricks on YouTube, it released a new campaign that hopes to further enhance the store's position as a Mecca for the nation's weekend warriors.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

FCB's Air New Zealand TVC is four scenes in one

  • Advertising
  • June 26, 2014
  • StopPress Team
FCB's Air New Zealand TVC is four scenes in one

FCB has made a new TVC for Air New Zealand that takes a complex topic – that four different types of domestic flight tickets are always available – and turns it into a smoothly transitioning story, literally.

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The Year in Review: Regan Grafton and Tony Clewett

  • Year in Review brought to you by Marsden Inch
  • January 1, 2014
  • StopPress Team
The Year in Review: Regan Grafton and Tony Clewett

DraftFCB ended 2012 with the much--loved Driving Dogs campaign, and in 2013 the agency continued in this good vein of creative form by producing a range of memorable ads. In addition to sending voices to the moon for Dr Who's 50th, DraftFCB also encouraged Kiwis to say "no more beersies," introduced us to the cringey cool dad and revisited the over-the-top antics that pervaded '80s action films. Given that it's been a good year for the team at DraftFCB, it comes as no surprise the executive creative directors Regan Grafton and Tony Clewett had a bit of fun when sharing their thoughts on the last 12 months.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Let's get it on: Maritime NZ and DraftFCB go back to the '80s for summer safety campaign

  • Advertising
  • December 9, 2013
  • Ben Fahy
Let's get it on: Maritime NZ and DraftFCB go back to the '80s for summer safety campaign

While most Kiwi boaties now carry life jackets on their vessel, they're only worn 70 percent of the time, largely due to an erroneous belief that they’ll be able to whip them out and put them on if they get into trouble. So Maritime NZ and DraftFCB have attempted to illustrate the ridiculousness of the carrying-but-not-wearing scenario by harnessing the immense power of the ‘80s buddy cop drama.

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Getting better work stories: Clewett and Cunnington star in new pro-marketing campaign

  • Marketing
  • February 26, 2013
  • StopPress Team
Getting better work stories: Clewett and Cunnington star in new pro-marketing campaign

Last year, when Lindsey Redding passed away, one of the posts he had written called a 'A Short Lesson in Perspective' started circulating again. In it, he concluded that life in this industry didn't really pass his 'overnight test' and that those sitting in "a darkened studio or edit suite agonising over whether housewife A should pick up the soap powder with her left hand or her right" should do themselves a favour and go home to see their family. There's no doubt this profession is a demanding one—and it seems to be becoming more demanding by the day—but it's also got plenty going for it and, in a new video series aimed at promoting the industry, the Marketing Association has decided to get some of those positives from experienced campaigners.

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It's DIY romance with Mitre 10's saw serenade

  • Advertising
  • February 14, 2013
  • StopPress Team
It's DIY romance with Mitre 10's saw serenade

Bacon roses, a cat with a heart on it, or perhaps just a laid-back, low key fight. The list of options available to show you love on this most romantic of days is almost limitless. And Mitre 10 has helped aspiring romantics by offering instruction on how to play a tool-based love song.

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Isn't it iconic: Gregg's and DraftFCB brew up some Kiwiana kitsch with new Topp Twins campaign

  • Advertising
  • April 13, 2011
  • Matt Monk
Isn't it iconic: Gregg's and DraftFCB brew up some Kiwiana kitsch with new Topp Twins campaign

With a relationship that stretches back ten years, Gregg’s is a well-established brand in the DraftFCB stable. And, having started up in Dunedin almost 150 years ago—and with its instant coffee being a "mainstay of every pantry since the early 1960s"—it's also a well-established New Zealand brand. So who better to celebrate that than with what Gregg’s general manager of sales and marketing Brendan Downey-Parish calls the "iconic characters played by the Topp Twins". 

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More moves than Travolta...

  • Advertising
  • March 30, 2011
  • StopPress Team
More moves than Travolta...

...as overachieving Kiwi expat Mark D'Arcy hops on the Facebook bandwagon; DraftFCB's Matt Scott sits down as chair of the Direct Marketing Network; Tony Clewett is named as New Zealand's Caples ambassador; Pacific Micromarketing announces a new business development consultant; and EYE Shop announces its new Aussie/NZ overlord. 

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Live, free and direct: NZ Post kicks off another round of DM workshops

  • Marketing
  • February 1, 2011
  • StopPress Team
Live, free and direct: NZ Post kicks off another round of DM workshops

The ever-popular New Zealand Post Targeted Communications' direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co's Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.

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Money saw cuts-through, wins Best in Show

  • Advertising
  • November 18, 2010
  • StopPress Team
Money saw cuts-through, wins Best in Show

The innovative entries came from far and wide—even for the first time from Britain—but DraftFCB's Tony Clewett and the fantastically named Rob Banks had the stand-out with their 3D saw made from mock fifty dollar notes and were awarded Best in Show at this year’s Art of The Envelope Awards.

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In praise of envelopes

  • News
  • November 16, 2010
  • StopPress Team
In praise of envelopes

It's a celebration of creativity where the humble envelope is given a chance to shine. And tomorrow night at Deus ex Machina in Auckland, with Kiwi pop star and t-shirt dealer Dave Gibson on MC duties, the winners of the 2010 Art Of The Envelope Awards will be announced. So without further ado, here are some glamour shots of the stellar finalists who are in the running for both booty and bragging points.

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Scantily clad marketers get sexy, turn envelopes into mmmvelopes*

  • Marketing
  • July 27, 2010
  • Ben Fahy
Scantily clad marketers get sexy, turn envelopes into mmmvelopes*

Candida, Kinetic 121 and New Zealand Post Targeted Communications have sounded the horn for entries into this year's Art of the Envelope awards. And while the creative postal interpretations will be sure to arouse all who lay eyes upon them, the bcg² campaign that shows some well-known marketing characters bringing the sexy back to the humble envelope is possibly even more stimulating.

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Get in quick for a place at the NZ Post direct marketing workshops

  • Marketing
  • February 9, 2010
  • StopPress Team
Get in quick for a place at the NZ Post direct marketing workshops

New Zealand Post Targeted Communications’ popular direct marketing workshops, which are designed to provide a comprehensive working knowledge of the intricacies of direct mail—from direct mail processes, to data and consumer insights and innovation—as well as a guide to working with New Zealand Post, are back again in 2010. 

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