It’s Tip Top’s 75th birthday this year (check out some of Kiwi company’s classic ads featured in the last edition of NZ Marketing here). And to celebrate, it’s handing out 50,000 free Jelly Tips in 11 different locations around the country today. So, if you’re in Whangarei, Auckland (Takapuna and Pakuranga), Hamilton, Tauranga, Palmerston North, Wellington, Nelson, Christchurch, Dunedin and Invercargill at 3.30pm, you’ll have 75 minutes to get your hands on “the darling of ice creams”.
Browsing: Tip Top
Clare Morgan, the general manager of marketing at DB Breweries, has been busy ‘inspiring good times’ in 2010, presiding over a massive refresh of the DB Export family, the launch of a new ultra premium beer called Monteith’s Single Source and the efforts to leverage Heineken’s Rugby World Cup sponsorship. And here’s what piqued her interest in the world of marketing this year.
This is the last round of TVC of the week for 2010. We’re planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes …
The General Strike, The Springbok Tour, Bastion Point, the Aotea Square riots … There have been many famous New Zealand revolutions; many examples of the masses banding together and showing their dissatisfaction. But none of them really compare to the recent consumer uprising to get Tip Top to bring back the Mint Trumpet and the Grapefruit and Lemon Fruju.
Next year is the 75th anniversary of Tip Top. So, as part of the celebrations that are sure to come in the new year (and to herald the arrival of the prime time ice cream consumption period sometimes known as summer), Colenso BBDO and up and coming Sweet Shop directors Mark Albiston and Louis Sutherland have gone to town—and country—and made eight almost documentary style, nostalgia-inducing commercials that are filled to bursting with all the ingredients of the classic Kiwi summer.
Auckland creative agency Shine has had a pretty stellar year so far. It nabbed the RaboPlus account in May (and has recently released its first rather well-received campaign for the bank). And, while it’s been working with some of the local Fonterra Brands for a while now, it has been given a few more to play with.
An extremely scientific Twitter survey has revealed New Zealand’s most memorable advertising jingles. And the ‘winner’? John Rowles, with his irresistible sexy stuttering on the ‘GGGGGGGG-Gerard’ number, of course.
The Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.
New Zealand’s scoops in a cone per capita rankings for …