Last night, New Zealand’s radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
Browsing: The Rock
As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And, despite a dearth of good, new rock music and the encroaching mainstream appeal of hip hop and electronic music, The Rock is still luring plenty of listeners, says Brad King.
The Rock is certainly no stranger to controversy. The radio station is aimed squarely at men, and, more specifically, 18-35 year old male bogans, so on-air hijinks like win a divorce and un-PC promotions like win a wife (after some mild outrage the comp name was changed to ‘WIN A TRIP TO BEAUTIFUL UKRAINE FOR 12 NIGHTS AND MEET EASTERN EUROPEAN HOT LADY WHO MAYBE ONE DAY YOU MARRY’) are often the order of the day. Such activities don’t always go down to well with, for example, those who listen to The Breeze or Concert FM. But rather than shy away from these complaints, the station has embraced it as part of a new campaign.
52 awards acknowledging on-air personalities, programming, news and sports reporting, promotions, creativity and production, sales and community involvement were handed out via webcast last week at the 2012 New Zealand Radio Awards, and MediaWorks Radio is claiming victory after nabbing 21 of them, with More FM taking all three station of the year accolades.
Given the commercial slant of Valentine’s Day, and the willingness consumers have to shell out for objects for the objects of affection, there’s never any shortage of interesting creative ideas clamouring for attention at this time of the year. Some of them are pretty good, most of them aren’t. But here are a couple of local examples that caught our attention.
The latest radio survey was released last week and, as expected, various ‘we’re number one’ claims came spewing forth. Of course, these claims are based on what the people actually listen to. But we all know the people don’t know what they’re talking about. That’s why we need experts to make decisions, and the experts have done just that to decide on the winners of the NZ Radio Awards.