articles tagged 'The Block'

Ads of the Week: 13 June

  • TVC of the Week
  • June 13, 2017
  • StopPress Team
Ads of the Week: 13 June

Take a bow ITM, Energy Online and The Block NZ.

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Haier calls in local celebrities to create a battle of the sexes, homeware style

  • Advertising
  • June 14, 2016
  • StopPress Team
Haier calls in local celebrities to create a battle of the sexes, homeware style

Haier, with Sherson Willis, is testing the truth behind the saying ‘men are from Mars and women are from Venus’ by watching Urzila Carlson and Pete and Andy tackle household tasks in the '#HaierHomeHack series'.

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The Block NZ builds on ratings success of previous seasons

  • TV
  • November 18, 2014
  • Damien Venuto
The Block NZ builds on ratings success of previous seasons

At Auckland Airport on Friday night, something slightly interesting—albeit not altogether unexpected—happened. The Kiwis enjoying a last-minute meal at the Bach Alehouse asked the waiting staff to turn up the volume of the television, not for a sporting or international news event, but for a reality TV show. Despite now being three seasons deep, Kiwis had clearly not tired of The Block NZ and they still wanted to see the action unfold during the finale, which saw Alex and Corban Walls walk away with $307,000. And the popularity of the show wasn't limited to a holiday house-themed pub at the airport on Friday night.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Hammers vs ladles: who won the battle of the formats?

  • TV
  • October 31, 2014
  • StopPress Team
Hammers vs ladles: who won the battle of the formats?

On Wednesday night, Belinda MacDonald and Neena Truscott, dubbed the Modern Day Hippies, were crowned the first winners of My Kitchen Rules New Zealand. This moment concluded the battle for New Zealand's latest food porn crown, while simultaneously bringing an end to a ratings battle that has waged since TVNZ first decided to schedule its programme against MediaWorks' The Block NZ. StopPress takes a look at how the two formats fared against each other.

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TVCs of the Week: 29 July

  • TVC of the Week
  • July 29, 2014
  • StopPress Team
TVCs of the Week: 29 July

In this week's edition, kudos goes to MediaWorks, VW, Honda and Instant Kiwi.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

MediaWorks aims to ensnare more 'Block-a-holics' with cross-channel marketing push

  • TV
  • July 29, 2014
  • Damien Venuto
MediaWorks aims to ensnare more 'Block-a-holics' with cross-channel marketing push

On Sunday night, MediaWorks unveiled the four couples that will gain palm calluses, lose sleep and drink copious cups of Wild Bean Coffee during the third season of The Block NZ. And given the solid ratings the show attracted in previous seasons, MediaWorks has given the latest edition a strong promotional push across its entire offering. Here's a breakdown of how the broadcaster aims to hold onto its stong fan base. PLUS: find out which brands are partnering with MediaWorks for this season.

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Battle of the building shows: TVNZ's Dream Home takes the early DIY lead

  • Media
  • July 10, 2013
  • Ben Fahy
Battle of the building shows: TVNZ's Dream Home takes the early DIY lead

According to the latest Paymark figures, DIY action as a result of the buoyant Auckland housing market and the Christchurch rebuild have helped boost overall year on year retail spending in New Zealand by 4.3 percent. And there’s also been a boost in the number of TV shows aiming to tap into this domestic fever, with Mitre 10 Dream Home returning to TV2's screens last week after a four year hiatus and Aussie powerhouse House Rules starting on TV3 last night. But it's the homegrown effort that's so far luring the most Kiwi DIY lovers.

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Branded content, social media and the changing face of TV

  • Media
  • April 30, 2013
  • Ben Fahy
Branded content, social media and the changing face of TV

For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.

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The Year in Review: Liz Fraser

  • Year in Review brought to you by Marsden Inch
  • December 14, 2012
  • StopPress Team
The Year in Review: Liz Fraser

While MediaWorks' ownership and debt issues continued to bubble away this year, there were plenty of positives for those working at the coalface, including Four's media brand of the year award and a very successful first run of The Block. Liz Fraser, who moved from MSN and chair of the IAB to take up the role of director of sales and marketing at Mediaworks TV, has her say.

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MediaWorks cleared for 2013 launch

  • Media
  • November 6, 2012
  • Ben Fahy
MediaWorks cleared for 2013 launch

What do you get when you cross glitter canons, cheerleaders showing their bums, overly dramatic sound tracks, media types eating all the nibbles and Paul Henry? A new season TV launch, of course. And first cab off the rank for 2013 was MediaWorks, which announced some of the goodies it will be showing on TV3 and Four at Sky City, interviewed some of 2012's stars on the couch and introduced the first X Factor NZ judge, Stan Walker.

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Milking The Block NZ: how sponsors took the ball and ran with it

  • Marketing
  • October 2, 2012
  • Lesley Springall
Milking The Block NZ: how sponsors took the ball and ran with it

The first season of The Block NZ was a huge success for MediaWorks. For the sponsors, however, it surpassed even their high expectations of what television can do.

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Self-promotion rewarded as Kiwi TV networks win plaudits at Promax

  • Marketing
  • September 25, 2012
  • StopPress Team
Self-promotion rewarded as Kiwi TV networks win plaudits at Promax

The Promax BDA awards aim to celebrate the world's best brand, creative and marketing initiatives within the television industry—and the agencies and network creative departments responsible for them. And TVNZ and Spicer & Martin, Sky and Brandspank, and MediaWorks all returned home from the Australia/New Zealand ceremony last week in Sydney with a few gongs between them.

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Building an audience: The Block hits its stride, Pluk gets an update and TVNZ reveals local line-up

  • Media
  • August 1, 2012
  • Ben Fahy
Building an audience: The Block hits its stride, Pluk gets an update and TVNZ reveals local line-up

Straight from the starter's pistol, The Block NZ became TV3's biggest show of the year. So has it maintained that momentum? How are those cheeky Pluk-ers doing with their mobile app? And what's TVNZ got in store?

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First episode of The Block rates as MediaWorks' biggest show of 2012

  • Media
  • July 5, 2012
  • Ben Fahy
First episode of The Block rates as MediaWorks' biggest show of 2012

There was plenty of pomp, ceremony and promotional activity to celebrate the airing of the first episode of MediaWorks' big reality show The Block last night. And the Nielsen TAM numbers have given the network something to crow about.

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MediaWorks lays some solid promo blockwork, embraces show's DIY spirit and keeps it inhouse

  • Marketing
  • June 29, 2012
  • Ben Fahy
MediaWorks lays some solid promo blockwork, embraces show's DIY spirit and keeps it inhouse

The Block is going off in Australia at the moment as it reaches the final stages of the current season, and MediaWorks is doing its best to ensure the same thing happens for the first season of the New Zealand version, launching a full-scale marketing assault created by the inhouse team that's been pretty difficult to miss.

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