Browsing: Stuff.co.nz

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Stuff gets hip, joins WhatsApp
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News websites are finding new ways to engage with their audiences, with Stuff.co.nz announcing Auckland users can now receive its news alerts through messaging app WhatsApp. Four days in and the new service is going great guns.

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Broken news? Fairfax’s Garry Ferris on the newsroom of the modern era
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As if taking on the rather sizeable job as Fairfax’s Auckland editor-in-chief wasn’t stressful enough, Garry Ferris’s home was robbed three times in his first eight days in Auckland. But despite the tough introduction and fairly troubling times for print media—and the company he’s now working for—the avowed newspaper man is still remarkably chipper.

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Passion for anthropological evidence gathering results in obligatory Harlem Shake post
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Memery is a fickle mistress. One day you’re hot, one day you’re supplanted by people tipping milk over their heads for no apparent reason. And, generally speaking, you know a meme is close to death’s door when people in offices start partaking (or, in the case of flash mobs, when companies implement them as the experiential aspect of a campaign). Given there’s a website dedicated to agencies around the world that have embraced what the kids are calling the Harlem Shake, and given practically every media outlet in the world has collected some of the best efforts, it’s quite possibly in its last throes, but we couldn’t resist the pull of the thrust, so here’s our obligatory post showing local business folk indulging in weird, bacchanalian behaviour.

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Shine’s star keeps on rising with Stuff.co.nz win
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Last time we talked to the Fairfaxians about the situation with their creative agency (Josh &Jamie won the account a while back, took it with them to Assignment Group when they were bought out and then launched the Find Out More campaign), we came away slightly confused. But the confusion is over, because Stuff.co.nz has appointed hot-to-trot indie Shine.  

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It’s hailing news apps
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Fairfax Media is expanding its portable news repertoire, last week announcing the launch of its first Android app for Stuff.co.nz. That means “more people than ever can get up to date with Stuff’s award winning news on the go”, according to Fairfax digital general manager Nigel Tutt.

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Fairfax’s display dollars grow, but by how much, nobody knows
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Pfala via Flickr

Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming.

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Words and images used to explain things
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Unless you’re scared of large, uninterrupted blocks of text, why would you read a story about one boring thing, when you could read a story that deals with a whole range of exciting things? That’s right, you wouldn’t. Or would you?