articles tagged 'sports'

Raise your paddles

  • PopPress
  • July 12, 2016
  • StopPress Team
Raise your paddles

There's no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have the limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It's very cathartic. So, if this feels like something that you'd like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which is set to be held on Thursday, 11 August.

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Sport sweepstake app helps businesses bond

  • Apps
  • November 26, 2014
  • Jessy Edwards
Sport sweepstake app helps businesses bond

A new B2B app allows businesses to sports-pick outside the immediate workplace, with a view to “cut through the clutter” and inspire commitment from customers who are inundated with deals.

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Victory not guaranteed: new Vodafone Warriors campaign focuses on the fans

  • Advertising
  • February 18, 2014
  • StopPress Team
Victory not guaranteed: new Vodafone Warriors campaign focuses on the fans

Rather than falling into the regular sports advertising trope of the burly sports star making a great play, the team at &Some* has instead opted for a fan-centric approach that doesn’t hold the promise of victory. The idea behind the ‘game of hearts’ campaign comes to life most evidently in the print versions, which feature the faces and quotes of six different Voadfone Warriors fans—both male and female—of different ages.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Telecom partners with Coliseum to bring discounted EPL coverage to its customers

  • Media
  • July 4, 2013
  • Sim Ahmed
Telecom partners with Coliseum to bring discounted EPL coverage to its customers
Tim Martin, co-founder of Coliseum Sports Media

Telecom has announced it's an official telecommunications and technology partner for PremierLeaguePass.com, meaning it's able to give discounts and special deals to football fans on its network.

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Why sports teams have fans and you’ve only got customers

  • Marketing
  • September 19, 2012
  • Oliver Haydon
Why sports teams have fans and you’ve only got customers
Ian Ransley design + illustration via Flickr

Through business, sporting franchises have learnt how to turn loyalty into revenue. Is it possible that through sport, businesses can learn how to turn customers into fans? Here are five things Oliver Haydon believes will give you a sporting chance.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Events boost Ak economy by $479m

  • Marketing
  • October 26, 2009
  • Auckland City Council
Events boost Ak economy by $479m

A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008. This equates to at least a $440 million contribution to Auckland’s GDP in 2008 and 7,227 full-time equivalent ...

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Competition fierce for event producers

  • Marketing
  • October 15, 2009
  • Nielsen/BrandAdvantage
Competition fierce for event producers

New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market. In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a ...

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