articles tagged 'rebrand'

Ch-ch-changes: TSB unveils its new look via Special Group and Finch

  • Brand
  • October 3, 2017
  • StopPress Team
Ch-ch-changes: TSB unveils its new look via Special Group and Finch

After 167 years in business, TSB's undergone a customer-driven makeover by shortening its name and redesigning its logo. And to launch its new identity, the bank's rolled out a new advertising campaign via Special Group and Finch.

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A new identity: The rebranding of Invercargill

  • Brand
  • September 25, 2017
  • Elly Strang
A new identity: The rebranding of Invercargill

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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Y&R Media rebrands to Y&R Engage, reflects its philosophy to spark conversations

  • Advertising
  • September 12, 2017
  • Erin McKenzie
Y&R Media rebrands to Y&R Engage, reflects its philosophy to spark conversations

Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media. We chat to national general manager Nicky Greville about how the agency is taking a creative approach to drive engagement.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

‘Straight from the heart, no bullshit’: Double Denim and Jarred Bishop talk rebranding the Green Party

  • Marketing
  • April 28, 2017
  • Elly Strang
‘Straight from the heart, no bullshit’: Double Denim and Jarred Bishop talk rebranding the Green Party

Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.

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Capri reaches out a helping hand in its latest spot

  • Advertising
  • August 3, 2015
  • StopPress Team
Capri reaches out a helping hand in its latest spot

Private mental health, drug and alcohol centre Capri Hospital has released four new ads in conjunction with its brand refresh, with the help of Lachlan McPherson & Friends.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Out with the old: RadioLive gets a makeover

  • July 14, 2015
  • StopPress Team
Out with the old: RadioLive gets a makeover

RadioLive has had a bit of a facelift, sporting a refreshed logo and new brand colouring, ditching the red, black and white look for blue, white and green. A new TVC has been released in conjunction with the rebrand, featuring a compilation of its line up of journalists.

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Mac's changes its look, adds new range of beers and ciders

  • Advertising
  • March 10, 2015
  • Damien Venuto
Mac's changes its look, adds new range of beers and ciders

Mac's has undergone something of facelift, which has seen the brand livery across its range of beers and ciders change. And this news has also coincided with the announcement that Mac's drinkers will have seven new options to choose from.

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Rebrands of our time: the good, the bad and the unintentionally entertaining

  • News
  • August 8, 2014
  • Skye Wishart
Rebrands of our time: the good, the bad and the unintentionally entertaining

With Telecom spreading its wings as Spark today, we decided to look at a few other rebrands of varying quality from here and around the world.

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From 'walking back slowly' to 'winning in the new world': Jason Paris and Jo Allison on the Spark strategy

  • Marketing
  • August 8, 2014
  • Ben Fahy
From 'walking back slowly' to 'winning in the new world': Jason Paris and Jo Allison on the Spark strategy

27 years ago, Telecom was given its name. Today it's officially giving itself a new one. As one of the country's biggest ever rebrands rolls off the production line, we talk internal enthusiasm, teaser campaigns, customer sentiment, competitive responses and man-hole covers with Spark's general manager of home, mobile and business Jason Paris and Spark Digital's general manager services and solutions Jo Allison.

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When telcos change their clothes: comparing Telecom and Vodafone's rebrands

  • Brand
  • August 7, 2014
  • Damien Venuto
When telcos change their clothes: comparing Telecom and Vodafone's rebrands

As Telecom poises to jettison its three-syllable moniker for the punchier Spark title, it's worth looking at Vodafone's 1998 rebrand that saw the company change its nationwide identity almost overnight, a move that is today considered by some as one of the best examples of rebranding in the nation's history.

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Natcoll no more as YOOBEE brings design school into the family fold

  • Design/Brand
  • October 9, 2012
  • StopPress Team
Natcoll no more as YOOBEE brings design school into the family fold

Natcoll is dead – at least in name. Going forward, the design technology institute will be known as YOOBEE School of Design in line with its sister business units.

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Cutting shapes: Tile Warehouse and Publicis Mojo bring new, very literal meaning to 'brand architecture'

  • Marketing
  • August 8, 2012
  • StopPress Team
Cutting shapes: Tile Warehouse and Publicis Mojo bring new, very literal meaning to 'brand architecture'

Tile Warehouse opened its doors in 1989 with two staff and a forklift. 23 years later the company has over 100 staff, 28 stores around the country and now a shiny new brand courtesy of Publicis Mojo to "celebrate being New Zealand’s market leader".

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