Browsing: promotion

News
Small start, big potential: New World trades Little Shop for Little Garden
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New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits, it’s taken a more sustainable turn and has launched Little Garden instead, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

News
Stocked up
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We see them everyday. These strange, hyper-real, ultra-bright, excessively cheesy stock images. They hardly penetrate the consciousness anymore, but with a bit of tweaking and some superior photo-shopping skills, the stock photos used to promote Vince Vaughn’s new film Unfinished Business do.

News
TVNZ invites viewers to join the legal defence team via ‘How to get away with murder’ game
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For those of you who have longed to put yourselves in the shoes of a criminal defence lawyer, now you can, in the digital world at least. TV2 has launched a new campaign in the form of an online game to promote its show How to Get Away with Murder, through the release of a murder mystery game that casts the player as part of a criminal defence team fighting to clear a client’s name.

News
TAB confirms gambling is a rollercoaster ride in new campaign
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Right in time for the gambling rush that annually coincides with the Melbourne Cup, TAB has launched a new campaign via Sugar & Partners that features a group of friends seated on a flying rollercoaster. And while this might sound like an aptly terrifying metaphor to accompany the ups and downs of gambling, the characters depicted in the 45-second ad seem to enjoy the trackless journey through the sky.

News
MediaWorks aims to ensnare more ‘Block-a-holics’ with cross-channel marketing push
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On Sunday night, MediaWorks unveiled the four couples that will gain palm calluses, lose sleep and drink copious cups of Wild Bean Coffee during the third season of The Block NZ. And given the solid ratings the show attracted in previous seasons, MediaWorks has given the latest edition a strong promotional push across its entire offering. Here’s a breakdown of how the broadcaster aims to hold onto its stong fan base. PLUS: find out which brands are partnering with MediaWorks for this season.

News
Owner/Marketer: Chris Coffey
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At its essence, on-site marketing is about getting a message in front of consumers at a time when they are most susceptible to purchase. And while this might seem simple enough, Chris Coffey, the founder of the In Group, explains there’s a little more to it.

News
Agent Anna punks unsuspecting home viewers in hidden camera stunt via TVNZ Blacksand
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Following on from last year’s elaborate faux real estate campaign for Agent Anna’s first season, TVNZ’s in-house agency Blacksand has again tapped into the fake reality theme for the promotion of the dramedy’s second season. Shot in an actual rental home, the stunt features Robyn Malcolm in character as klutzy Anna Kingston showing real visitors—and potential tenants—around a home, which has been set up with a variety of booby traps that result in some awkward interactions.

News
TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries
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At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.

News
Hobbits and tourists: Air New Zealand and Tourism New Zealand tap into Tolkien hype, again
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The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn’t the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the ‘Book of New Zealand,’ a giant pop-up book that showcases four of the film’s filming locations.

Awards/events
Time spent with cats is never wasted
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Setting up and maintaining a server for your business can be a costly and time consuming affair—not so with Apple’s Mac OS X Snow Leopard Server. From email to shared calendars and contacts, or file-sharing to online collaboration, Apple’s Snow Leopard Server can deliver immediate tangible benefits with no fuss. Come and see why it’s [warning obvious cat pun ahead] purr-fect for the job at 4pm, Thursday 24 June at the Stardome Observatory. And you could also take home an iPod touch just for coming along.

News
Dignity happily traded for free things in Magnation promotion
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Magnation, the purveyor of fine periodicals, has recently embarked on “its most revealing promotion ever” by offering customers that strip down to their unmentionables and head into one of the shops a reward for their brave exhibitionism. And, according to Sahil Merchant, the founder of Magnation and “chief magazineologist”, the promotion has been wildly successful, highly amusing and, given its unexpected popularity, nigh-on financially catastrophic.