
Phantom Billstickers is proud to be recognised as an official Recognised Sustainable Supplier, a milestone in its commitment to reducing environmental impact.
Phantom Billstickers is proud to be recognised as an official Recognised Sustainable Supplier, a milestone in its commitment to reducing environmental impact.
Auckland food rescue charity Fair Food has launched a summer poster campaign, Packed with Purpose, showcasing the volume of kai it rescues from waste.
Phantom Billstickers is lighting up the streets once again, partnering with Wairau Māori Art Gallery to showcase the art of two renowned Māori artists.
Ruby O’Neill has joined the Phantom Billstickers team in Wellington as Account Manager, where she will work closely with agencies and onboard new business.
Tom Horton, Marketing Manager at Phantom BIllstickers discusses the power of posters in an increasingly digital world and how surfing keeps him sane.
Robin McDonnell reflects on a year that saw many significant achievements for Phantom Billstickers and prepares for classic OOH to have a moment.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
For most of us city dwelling folk, Phantom Billstickers’ much-lauded Poetry Project—the poster company’s ongoing mission to have verbal inspiration dotted around unassuming urban settings—has become a familiar and welcome sight. Now, with the Phantom Art Project, the company’s looking to extend the initiative’s ethos to showcase the best of local visual talent.
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, since known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement in March. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
How PHD Media enlisted Phantom Billstickers to unleash ghosts onto city streets to promote the latest Ghostbusters film.
Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and challenges in Cuba in the wake of the communist revolution. ZenithOptimedia picked Phantom Billstickers to get the brand’s word onto the street, where Phantom ensured the creative would be viewed by as many eyeballs as possible, rain or shine, night or day.
Three-hour queues, people pulling up on bikes to snatch away chocolate and a determined three-year-old boy are just a few indicators of the success of last year’s Wondrous Wellington Advent Calendar campaign run by the Wellington Regional Economic Development Agency. Here’s how the agency combined the digital with the physical to bring joy to city-dwellers.
Industry happenings at Phantom Billstickers, TVNZ, iProspect, Mitsubishi Motors New Zealand, and NZME.
Shout Media managing director Paul Kenny says that his company’s recent acquisition of Profile Plus gives it the necessary scale to challenge what he describes as “a virtual monopoly” of the poster market in New Zealand.
Jim Wilson isn’t your regular business entrepreneur. After a trailblazing youth hanging with bands and poets, supporting the arts through pasting up posters, and spending a decent amount of time lobbying councils for poster space, he never imagined his love for it would turn into the empire it is today. Now, the business is responsible for putting up street-level posters from Whangarei all the way down to Invercargill.
Humans typically go to great lengths to avoid advertising. But every once in a while it’s so good that it … gets stolen. And Beck’s Playable Posters, which were created by Shine and launched to promote the beer brand’s sponsorship of NZ Music Month, were apparently “disappearing like sausage rolls at a birthday party”.
QR codes have long been talked about as a bridge between the digital and the physical. But the oft-used “let’s chuck a QR Code at the bottom of the ad and hope for the best” approach is rarely successful. So Phantom Billstickers has launched a new and hopefully more enticing approach to the technology that it’s calling the talking poster.
May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald’s adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site.
Billy McQueen goes back to the brush, ZenithOptimedia launches its new global positioning, Duncan Garner heads to RadioLive, Crossmark gets its teeth into Cadbury, two new toys for Toybox, Phantom welcomes ‘Queen of the Flyers’, Pluk closes in on 50,000 users and Ideas Shop makes it a double.
The Phantom Billstickers Poems on Posters initiative has seen posters of Kiwi poetry pasted up all over the world; in London, Glasgow, Paris, Austria, Australia and the United States. It’s the brainchild of Jim Wilson, who started the project in 2009. His aim is to use posters to share the heart of the Kiwi poet with people outside of New Zealand, and to that effect, eight Kiwi poets are flying to New York next week for a live poetry performance at Saatchi & Saatchi on 28 February. To help spread the word about the event, Phantom have put Janet Frame’s poetry poster, The End, up in bright lights on a billboard in Times Square.
Now, no matter where you are in the world, you’re never far from a poem reminding you of home. It’s all thanks to a project started in 2009 by Phantom’s Jim Wilson. So… what’s the reason for all this rhyme?
One of the few positive aspects of the Christchurch earthquakes is that those from the region seem to have banded together in an effort to try and get their city back on its feet. And Phantom Billstickers, which started in Christchurch in 1982, is doing its bit by offering existing businesses that are moving to new premises, new start-ups, bands, arts groups, or “anyone with something to say” a leg up. Phantom’s Robin McDonnell says there are no complicated conditions. It’s just their way of helping. So Christchurch folks just need to bring in 100 A3 posters to the Sydenham office and they’ll stick ‘em up on their high profile sites around the city.
…as More FM welcomes a new breakfast trio, Christchurch mayor Bob Parker gets something to smile about, Young & Shand add two more to the growing flock, Adshel appoints an interim chief exec, ZenithOptimedia sends one of its own to China and Phantom Billstickers moves its HQ north to Grey Lynn.
There’s been some major consolidation in the outdoor sector of late. APN bought Oggi and submissions are currently open should you want to have your say to the Commerce Commission about iSite’s bid to buy OTW. But while the big two fight it out, the smaller guys keep trucking on and Phantom Billstickers has added one of the country’s premier street poster sites at the corner of Symonds and Alex Evans St in Auckland to its arsenal. And it’s kicked it off with a nice bit of creative self-promotion.