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Adidas Superstar sneakers demand attention in Phantom Billstickers’ hand-painted mural
Phantom Billstickers joined forces with Adidas to showcase the Superstar sneakers
Adidas has joined forces with Phantom Billstickers to deliver a new hand-painted outdoor advertising campaign for the apparel brand’s Superstar sneakers.
Anchored by a mural on the corner of Karangahape Road, Phantom Billstickers describes the work as bold, precise and impossible to scroll past.
Rendered in monochrome, the mural brings the Adidas Superstar sneakers to life at street scale and is backed by a targeted street poster rollout. Handpainted by Phantom’s world-class artist network, it is built to imprint itself in the public imagination.
Demanding attention
“Hand-painting demands attention. It slows people down,” says Connor Lucas-Dyer, creative lead at Phantom Billstickers.
“It’s not just about scale, it’s about presence. And when a brand like Adidas goes this big, we make sure it lands with real weight.”
Phantom’s hand-painted murals are becoming a part of New Zealand’s cultural fabric: from grassroots gigs to global drops, its work connects brands to place, people and moment.
