Movings & Shakings
Movings/Shakings: 10 October
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
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One Plus One
Stories about corporate comms firm One Plus One Communications published on StopPress – the daily news site for marketers in Aotearoa/New Zealand.
Opinion
Reflections on the future of print journalism
As a former journalist who still likes the weight of paper in his hands, One Plus One Kelly Bennett hopes predictions of the death of print are exaggerated.
Awards
PRINZ Awards 2017: Campbell Squared and Resolve Communications take Supreme Award
Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that’s had a positive impact on their respective communities.
Awards
PRINZ Awards 2017: 29 of the nation’s best named as finalists
Finalists of Public Relations Institute of New Zealand (PRINZ) annual industry awards have been announced to give recognition to those producing excellent work in the industry.
Movings & Shakings
Movings / Shakings: 12 July
Industry happenings at One Plus One Group, PwC, Energi Advertising, TRA, Uno Loco, Kordia, Spark PR & Activate, Interbrand and RNZ.
Opinion
Kelly Bennett on what sort of work might win at Cannes
As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
Opinion
Book review: Lord Tim Bell’s scribblings remind Kelly Bennett of the Devo era
One Plus One Group founder recently read ‘Tim Bell: Right or Wrong’ – The Memoirs of a Spin Doctor’, and what he came to learn about the famous British ad man reminded him of similarly larger-than-life personality closer to home.
News
Cashing in on controversy: I Love Ugly and why scandal can be a feature and a bug
Kiwi menswear brand I Love Ugly launched its new men’s jewellery range yesterday with a lookbook that many social media users accused of objectifying women. And it’s the latest brand to feel the ire of the angry mob—and, potentially, the perverse benefits of being slammed in an era where attention has become a currency.
Opinion
Remembering advertising legend Dave ‘Devo’ Walden
Though advertising legend Dave Walden passed away this weekend, he will live on forever in the stories of those who shared moments with him during his 66 years. In this series of tributes, we invite friends (and foes) to share their stories, anecdotes and thoughts on the life of ‘The Great Waldo’.
News
Coming clean: is getting Volkswagened worth the risk?
When it comes to corporations, history shows that consumers tend to forgive accidents—and even stupidity. But willful deception is another kettle of fish. And Volkswagen inventing technology to cheat on its emissions tests is about as willful and deceptive as it gets (if it wasn’t so evil, you could almost applaud their inventiveness). So far, it has had a major impact on Volkswagen’s share price (and other car brands’ share prices), it is getting ready for a recall of 11 million cars, billions of dollars in fines are on the cards and the first of what could be many lawsuits have already been filed. Some believe it could bring Volkswagen to its knees. So can the company recover from this reputational car crash? And what can marketers learn from the saga?
Opinion
Lessons from Kurt Vonnegut: writer, cultural commentator, PR man
Kurt Vonnegut is now seen as a counter-culture icon. But before that he worked in PR for General Electric before he hit the big time. And he can teach people in this industry something, says Kelly Bennett.
Opinion
PR predictions: what modern communicators need to know
As the jandals are replaced by actual shoes and businesses around the country kick back into full gear, Steph Lowe looks at what the year ahead might hold in store for PR practitioners.
News
Music to their ears: One Plus One & Augusto collaborate with hearing-impaired rockers
Eschewing cliches of elderly figures trying to hear their grandchildren, One Plus One and Augusto have used two New Zealand music legends to produce content marketing cinematography that demonstrates hearing aids.
News
One Plus One partners up with Publicis-owned MSL Group
Around one year after launching, One Plus One Communications has signed up as an affiliate of Publicis Groupe-owned MSL Group, which has more than 100 offices in 46 countries. And founder and managing director Kelly Bennett says the deal means it will be able to offer international muscle to local clients if the need arises, add international clients requiring assistance in this market to its roster and potentially work with other Publicis Groupe agencies in New Zealand.
Opinion
The future is unwritten, but PR will survive
The traditional PR model may be eroding, but PR agencies and corporate comms teams still serve an important business function, says Kelly Bennett.
Opinion
Review: The Most Dangerous Man in the World
Some see him as a journalistic pioneer. Others see him as a narcissistic megalomaniac. And Andrew Fowler’s chronicling of Julian Assange’s rise and fall will help you decide which side of the fence you sit on—and should be of interest to anyone with a passing interest in the media—writes Kelly Bennett.
News
Mind the gap: Bennett looks for the PR sweet spot with new consultancy
After departing Eleven PR a few months back and passing the TBWA\ baton to Lauren Vosper, Kelly Bennett has officially launched his new PR consultancy One Plus One Communications and is looking to fill the gap he believes exists “between some of the more well-established, traditional corporate PR agencies and others, which are often housed within advertising agencies or media companies, that offer consumer and activation services”.