While the press and pretty much anyone with a Twitter account seemed to jump on the iPhone 6 and 6 Plus launch like it was going out of fashion (it’s not), Samsung launched the Galaxy Note 4 this week with a notable lack of column inches in the press.
The next big battleground for the major tech players seems to be the home. Google has its eyes on that prize with the purchase of Nest, companies like GE and Cisco are betting big on the internet of things and, closer to home, Spark’s Digilife offer is gunning for the early adopters. And Samsung is also hoping to capitalise on this evolution, with a clever experiential activation called Home Smart Home set to launch in Auckland soon that aims to show how some of its products can fit into the homes of the future—and help make life easier.
A coliseum, a thunderous crowd and charging warriors, all shot in ultra-high definition (UHD) in an Auckland Quarry. This was Samsung’s global spot for its curved UHD TV, which was shot by Kiwi Nathan Price, and it’s taken out the Colmar Brunton Ad Impact award for May. PLUS: Behind-the-scenes shots and a Q&A with Price.
Colenso BBDO has formalised its relationship with Samsung and will be the agency of record for all its various divisions, making it one of the few markets in the world where the Korean behemoth isn’t aligned with a Leo Burnett agency. But it means the agency has had to say goodbye to a long-time client, Haier-owned Fisher & Paykel.