The Media Counsel hit the skids back in February 2010. And in the fifth six-monthly report, liquidators McDonald Vague are in no doubt as to what caused it: “The reason for the company’s failure lies solely with [Glenda Wynyard’s] action of removing funds from the company to fund her own lifestyle”. And as a result, Wynyard’s conduct is currently being investigated by the Serious Fraud Office.
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It’s been almost four months since Glenda Wynyard and her company The Media Counsel ceased trading. And on 22 April Boris van Delden and Iain McLennan of “insolvency and business recovery experts” McDonald Vague (MVP) were finally appointed as liquidators.
On Tuesday last week, The Media Counsel ceased trading after managing director Glenda Wynyard put the company into voluntary liquidation. Since then, there has been no official comment from Wynyard, a representative from Aegis/Carat or a liquidator, which means details about the amount owed and the reasons behind the decision have been scarce. But there’s been no shortage of speculative commentary, mudslinging and confusion.
A check on the Companies Office website shows The Media Counsel has not yet been officially placed in liquidation. But company directors have just five working days from the announcement of a liquidation to notify the Companies Office about it, whereupon its status will be updated and a liquidator will be appointed.
Following yesterday’s news that The Media Counsel had gone into voluntary liquidation, Glenda Wynyard has, unsurprisingly, gone to ground and Carat’s Ryf Quail has deflected questions to Joy Clark, Carat’s PR enforcer in Australia, who wasn’t able to be contacted. But StopPress has seen a letter that Wynyard sent to her clients to apologise and offer suggestions as to what they should do and where they should take their business.
This week from the Consumer Counsel: Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation that follows on from a 2008 study. According to the research, Kiwi consumers can be split into nine distinct ‘aditude’ categories. And it turns out that levels of trust in traditional media advertising in New Zealand were higher than the global average.
Those festive folk at New Zealand Post’s targeted communications department have launched a new service for businesses and individuals hoping to send a few personalised cards over Christmas.
This week from the Media Counsel: Women’s magazines and classified-centric titles fared worst in the latest readership survey. But which publications bucked the trend?
This week from the Consumer Counsel: What do frugal consumers want in their new products? Smart, cheap innovation, it would seem.
This week from The Media Counsel: What percentage of 13-year-olds have mobile phones? You’ll smack your gob in disbelief. Why do you need to be on LinkedIn? Hitwise Lifestyle slices and dices Kiwi web traffic for our corporate consumption. Size does matter – Aussie marketers talk up 2010 budgets.
Would you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.
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The Media Counsel, the agency which lost its PMAA accredition, has forgone an opportunity to appeal the decision.
It appointed another accredited agency Aegis (also known as Carat) to handle its bookings.
Media Counsel boss Glenda Wynyard (“street-fighting hori”) said yesterday:We have made the decision to forego accreditation with …
Fresh from The Media Counsel this week: How Kiwis really feel about the recession. Are we cheap when it comes to wine? In Brazil, branding is everything, especially on radio stations. E-tailers discounting luxury items are working through exclusive WOM markets in the US. One man’s recession is another …
David Walden, president of CAANZ, says TVNZ’s ‘review’ of commission structures is a thinly disguised move to improve its margins.
“As far as CAANZ is concerned, this is a TVNZ initiative aimed at improving its financial performance,” he writes in a formal response from CAANZ.
TVNZ claims the industry …