M&C Saatchi has had a good couple of years since snaffling three of AIM Proximity’s big dawgs. It won a host of new accounts last year, it recently added Orcon to the stable and it’s released some stellar work for the Police and Fire Service this year. Here’s what executive creative director Dave King made of 2011.
The problem with disasters—either man-made or natural—is that those not directly affected by them and the media reporting on them when they happened often tend to forget about the ongoing struggle to recover. That certainly seems to be the case two years on from BP’s Deepwater Horizon oil spill in the Gulf of Mexico, and Fraser Grant, an expat Kiwi working in Switzerland, and his Swiss partner Gabriel Mauron have created a cool heat-sensitive postcard for the Gulf Restoration Network based in New Orleans in an effort to get a few more hands on deck.
Orcon has appointed M&C Saatchi as its advertising agency. Taryn Hamilton, general manager retail at Orcon, says M&C Saatchi was chosen on the merit of the team’s creative thinking and strong team focus.
Who’s it for: ASB by Droga5 and The Sweet Shop
Why we like it: It’s a good way to explain why ASB is better than its competitors. It’s got some added gravitas with the voice talent of Dame Judi Dench. And it’s a nice …
M&C Saatchi has been busy with its emergency services accounts this year, with a slightly controversial Police campaign after the earthquake that gained some international media attention and a very personal campaign for the Fire Service. And it’s continued that momentum with two more good efforts, one featuring a few well-lubricated folks at the end of a big night slurring away about the dangers of drinking and frying and another radio campaign to try and stop foreign visitors here for the RWC from having to call 111.
As you may have noticed, there are a host of rugby-themed promotions and, for the sponsors, RWC ticket giveaways being offered at the moment. And nzherald.co.nz and M&C Saatchi have come up with a good’un by asking Kiwis to send in their best rugby-related words or phrases, along with their definitions. And, thanks to official sponsor ANZ, the best ‘rugbyism’ added at rugbydictionary.co.nz and then voted for by the people will get tickets to the final. But wait, there’s more. There’s an extra special treat on offer for all you creative boffins in adland.
It used to be that everyone wanted to be like Saatchi & Saatchi. But, after the recent Telecom debacle, one agency has even resorted to taking out print ads out to ensure no-one gets confused.
If you’re called Paul, Nicola or Marama then congratulations, M&C Saatchi has selected your name for use in its latest campaign for the NZ Fire Service. You might feel justifiably chuffed at your selection, but actually, the randomly selected names are all part of clever personal print campaign created to drive home a serious message about the random nature of fires.
… as Saatchi & Saatchi adds two new senior hires, M&C Saatchi raids Clem’s coffers and signs up three newbies, Nick Worthington gets the nod for Spikes Asia, Kim Ellison departs Hotfoot for freelance fields anew and entries open for the New Zealand Geographic Photographer of the year.
Young person’s cancer support organisation CanTeen has named M&C Saatchi as its marketing partner and, just yesterday, it launched the first of its new fundraising concepts.
It’s been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist’s chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen ‘when people share what’s good around here’.
It seems there’s an app for almost everything now and, combined with people’s apparent fondness for sharing details about what’s going on in their lives, New Zealand Post-run directory and social media service Localist has launched what its chief executive Blair Glubb describes as a “visual Twitter stream”.
M&C Saatchi’s ‘Good Ugly’ ad for Warehouse Stationery took out the September edition of the NAB’s Newspaper Ad of the Month award. And the pair has nabbed another title for the innovative ad depicting a poorly shredded page where the content can still be read.
The nation’s watercoolers have been abuzz with speculation for the last couple of weeks after the NZ Notworth News campaign went live. Well, the culprits can be revealed, with nzherald.co.nz, its agency M&C Saatchi and production company Small Town Media behind the satirical Anchorman-esque broadcasting network.
The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.
Who’s it for: Warehouse Stationery by M&C Saatchi and Flying Start
Why we like it: How could you not like an ad that features post-it note balloons, scooters made of briefcases, cardboard buses or sellotape skateboards? It’s fun, it’s cute, it’s crafty and …
It was heads down, bums up for M&C Saatchi last year. And the hard work obviously paid off, because the agency picked up nine new pieces of business, including Jetstar, NZTE and the new NZ Post-run directories service Localist. Darryn Melrose, who took over from Nick Baylis as chief executive in late 2009, puts in his $0.02 on 2010.
After a government tender, M&C Saatchi has taken the honours as the new ad agency for New Zealand Trade & Enterprise (NZTE), taking over from Clemenger BBDO.
It’s certainly not pretty. But M&C Saatchi’s press ad for Warehouse Stationery obviously has a good personality, because it has been awarded the September Newspaper Ad of the Month award.
M&C Saatchi has added a prize trophy to the cabinet after being appointed the New Zealand-based marketing team for Jetstar, ousting the incumbent Harvey Cameron and beating out DDB.
Whatever the atheists can do, the ecclesiastics can do better. Auckland’s St Matthew in the City, a church that has made quite a name for itself as a result of its provocative billboards, has ruffled feathers again, this time with a rather risqué yuletide number that lampoons the literalism of the omnipotent lovin’ supposedly dished out to Mary by the cosmically virile Yaweh.
Nick Baylis, chief executive of M&C Saatchi New Zealand, is now Nick Baylis, former chief executive of M&C Saatchi New Zealand.
He says the decision was formalised this morning.
Asked for the reasons behind his departure he says: “I don’t really want to comment. You’ll have …