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M&C Saatchi’s ‘good ugly’ ad takes NAB honours

It’s certainly not pretty. But M&C Saatchi’s press ad for Warehouse Stationery obviously has a good personality, because it has been awarded the September Newspaper Ad of the Month award.

All the judges—Guy Roberts from Droga5, Steve McCabe from DraftFCB, Tim Huse from Sugar and Vaughn Davis, former creative director at Y&R and now head goat farmer at The Goat Farm, apparently, agreed it was a good use of the medium.

“The ugliest ad was also the best. But it was a good ugly,” say Davis.

Any ad that’s run in any newspaper around the country is eligible to enter the competition. Email [email protected] for competition details. To view all the finalists in the current series visit the NAB website.

Credits:

Client – Warehouse Stationery

Agency – M&C Saatchi

Dave King – Executive creative director

Dan Fastnedge – Art Director

Olivia Wagner – Copy Writer

Kristin Smolen — Account Director

Katya Frolova – Account Executive

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