Vimeo VideoThe problem with disasters—either man-made or natural—is that those not directly affected by them and the media reporting on them when they happened often tend to forget about the ongoing struggle to recover. That certainly seems to be the case two years on from BP’s Deepwater Horizon oil spill in the Gulf of Mexico, and Fraser Grant, an expat Kiwi working in Switzerland, and his Swiss partner Gabriel Mauron have created a cool heat-sensitive postcard for the Gulf Restoration Network based in New Orleans in an effort to get a few more hands on deck.
“[The Gulf Restoration Network] have been on the frontline of the BP oil disaster, which hit the Gulf of Mexico in 2010,” says Grant, who worked in Colenso’s creative department when Rich Maddox was executive creative director. “And, surprisingly they still have their work cut-out for them, and therefore the reason for this piece of work.”
Grant, who won the Fairfax Young Creatives competition in 2006, moved to Switzerland and took up a role with Saatchi & Saatchi before moving to M&C Saatchi Geneva, forever confusing everyone, especially his parents, about which Saatchi he in fact worked for.