News
Toyota tops Kantar’s reputation index three years running
Toyota has been named the most reputable brand in Aotearoa for the third year running, according to the Kantar Corporate Reputation Index.
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Browsing: Kantar
Kantar
Stories about Kantar published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
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Awards
Wattie’s latest campaign wins Kantar Ad Impact Award for May
Wattie’s latest creative, ‘It’s Wattie’s you need’, is rooted in comfort, familiarity and everyday convenience.
Awards
McDonald’s ‘Dunked’ campaign wins Kantar Ad Impact Award for April
McDonald’s new campaign turns a functional product behaviour into a moment of spectacle to secure the April Kantar Ad Impact Award.
Awards
Kantar names Jack Link’s as Ad Impact Award winner for March
Jack Link’s “Feed Your Wild Side” stands out for its ability to balance entertainment with clear message delivery.
Awards
Kantar New Zealand amplifies Ad Impact Awards with AI tool
For years, the industry has argued about creativity versus effectiveness as if they sit on opposite sides of the table. They don’t.
Awards
Meadow Fresh’s Fantasy Herd wins Kantar Ad Impact Award for February
Kantar says Meadow Fresh’s Fantasy Herd is a perfect case study in what modern creative effectiveness looks like.
Awards
Turners Cars takes out Kantar Supreme Ad Impact Award for 2025
Turners’ “Tina’s Road Trip” has won Kantar’s 2025 Supreme Ad Impact Award for its catchy, rhymed song that celebrates Kiwi culture.
Awards
AA Insurance wins Kantar Ad Impact Award for September
AA Insurance’s ad campaign, ‘The Home Intruder’, featuring a CGI seal, has won the Kantar Ad Impact Award for September
Awards
Toyota NZ wins Kantar Ad Impact Award for August
Toyota’s new campaign is a clever spotlight on the brand’s dominant presence across Aotearoa, showing that there’s a Toyota for everyone.
Movings & Shakings
Kantar appoints new public sector lead
Kantar New Zealand has appointed Jay Carlsen in the newly created role of group account director – public sector.
Awards
Dettol wins Kantar’s July Ad Impact Award
Dettol receives the Kantar Ad Impact Award for July for its latest campaign, ‘Spread the love, not the germs’.
Awards
Tower bags Kantar’s Ad Impact Award for June
Tower Insurance’s latest ad, featuring Miss Takes, Miss Haps and Miss Fortune – personifications of life’s unexpected mishaps – won Kantar’s June Ad Impact Award.
Awards
Tina’s Road Trip takes out Kantar Ad Impact Award for May
Turners Cars latest campaign receives the monthly award for the way it showcases the brand’s unique identity and connects with Kiwis.
Awards
Subway wins Kantar’s Ad Impact Award for April
Subway has been awarded Kantar’s monthly ad award for its ‘Try the new Signature Menu’ campaign, commended for its bold branding and visuals.
Awards
Heineken’s ‘0.0 Reasons Needed’ receives Kantar Ad Impact Award for March
Heineken’s ‘0.0 Reasons Needed’ campaign has received Kantar’s March Ad Impact Award for the way it shines light on changing social norms.
Awards
KitKat’s refreshed ad platform takes out the Kantar Ad Impact Award for February
The first Ad Impact Award of 2025 goes to KitKat for the way it has refreshed the iconic “have a break, have a KitKat” with a fun & relatable narrative.
Awards
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
2024 seems to have been the year of local heroes, with nine of the Kantar Ad Impact Award monthly winners coming from home-grown brands.
Awards
Lego’s Christmas ad takes the top spot in Kantar’s November Ad Impact Award
Kantar’s November Ad Impact Award goes to Lego for its highly enjoyable Christmas ad, ‘Cataclaws is coming to town’, which brings the holiday fun to life.
Awards
Lewis Road Creamery’s simple yet fun story wins Kantar’s October Ad Impact Award
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, a simple, yet fun story.
Awards
Impactful and well-branded ad wins Toyota the Kantar Impact Award for September
Kantar’s September Ad Impact Award goes to Toyota with ‘Hey Toyota- EV Peace of Mind’, an impactful and well-branded ad looking at EV ownership.
News
House of Travel flies to top of Kantar’s Customer Leadership Index
Delivering personalised service and making customers feels valued is the key to House of Travel’s success in Kantar’s latest Cusomer Leadership ranking.
Awards
The power of KFC takes out August Kantar Ad Impact Award
Kantar’s August Ad Impact Award goes to KFC for ‘The power of KFC’, well branded and refreshingly distinctive, it delivers significant levels of enjoyment.
Awards
Kantar’s July Ad Impact Award goes to Tux
Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. It follows Bjorn, a city dog and his first trip to the farm.
Awards
Kantar’s June Ad Impact Award goes to TAB
Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’, which takes us through the excitement of a betting moment with their mobile app.
Awards
Whittaker’s wins Kantar Ad Impact Award for May
Kantar’s May Ad Impact Award goes to Whittaker’s for the latest Chocolate lover’s instalment ‘Pantry Piece’, for its storytelling, insights and brand love.
News
Foodstuffs celebrates two brands in Kantar Reputation Index top 10
Kantar’s annual survey into Kiwi brand reputation sees Pak’nSave maintain its position as fairest in the land, as New World squeaks in tenth.
News
Toyota takes top spot in Kantar Corporate Reputation Index, Air NZ drops to No. 3
Every year, the research company Kantar, with Wright Communications, releases the Kantar Corporate Reputation Index, where Toyota NZ has made the top spot.
Awards
Pak’nSave wins April Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’.
News
Kantar launches Blueprint for Brand Growth
Kantar, the world’s largest data and insights company, has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.
Awards
Air New Zealand wins March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos,…