articles tagged 'Jenene Freer'

Movings/Shakings: 4 May

  • movingsshakings
  • May 4, 2012
  • StopPress Team
Movings/Shakings: 4 May

May the fourth be with you as Contagion announces a creative promotion and a new piece of business, McDonald's adds two to the grill, Rawdon Christie makes it an English breakfast, nzgirl finds its new general manager, Datamine welcomes a new geek, Sir Dryden Spring steps down and Phantom Billstickers crows about a new Auckland site.

Read more

GrabOne offers instant mobile gratification, Flossie.com taps into 'quiet-time'

  • Digital
  • February 1, 2012
  • Ben Fahy
GrabOne offers instant mobile gratification, Flossie.com taps into 'quiet-time'

Following in the footsteps of Facebook Deals, Groupon Now and other large deal-providers offering location-specific discounts in real-time, GrabOne has launched its version in New Zealand, Instant. And, on the same day, Flossie.com has also relaunched itself as "a quiet-time appointment channel for the hair and beauty industry" in an effort to tap into the burgeoning deal-hunting consumer movement.

Read more

Idealog - Flossie and glossy

  • Advertising
  • October 24, 2011
  • Cath Winks
Idealog - Flossie and glossy

Idealog magazine hit news stands today, featuring a cover story on grouponisation and the daily deal site sector – how Jenene Freer is relaunching Flossie.com as a daily deal site (or ‘vanity club’ as she describes it).

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Twitter for dummies

  • Digital
  • June 15, 2011
Twitter for dummies

Over the past month we’ve rolled out our Colmar Brunton nzgirl Women’s Tracker presentation to agencies and clients and one of the key discussions from the preso has been around Twitter. While the most commonly bandied-around, unlikely-to-be-grounded-in-fact number of participators in New Zealand is around nice percent I suspect the reality is much smaller.  And in an industry more likely to be exposed to new communication tools, I found only a very small number of people actively participating. In some agency meetings, often in a room of twenty media buyers, not one of them was tweeting.

Read more

The anatomy of a network: how to make friends and influence people online

  • PR
  • May 30, 2011
The anatomy of a network: how to make friends and influence people online

In our debut Colmar Brunton nzgirl Tracker, we uncovered some noteworthy social media statistics. While we're all aware of high usage of Facebook (our results show 70 percent of respondents check/update Facebook daily or more), we were surprised by the sheer size of the networks: 65 percent had between 100-400 friends and the average number was 300. 

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Colmar Brunton seeks to understand women through nzgirl partnership

  • Marketing
  • May 10, 2011
  • StopPress Team
Colmar Brunton seeks to understand women through nzgirl partnership

While the way of the woman may be a little difficult to figure out at times, Colmar Brunton is hoping to gain a little insight by working with nzgirl.co.nz. The two have teamed up to to create the Colmar Brunton Women's Monitor, a monthly survey that nzgirl innovations director Jenene Freer says will take a unique approach to questioning on attitudes.

Read more

Movings/shakings/comings/goings

  • Advertising
  • May 4, 2010
  • StopPress Team
Movings/shakings/comings/goings

News: now in one easily digestible tablet.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit