Given New Zealand’s feverish excitement during the Olympics when our gold medal tally was greater than that of the usually better performing Australian Olympic team, there’s still a fairly healthy dose of ‘friendly’ rivalry between the two nations. Over the years there’s been a bit of talk about New Zealand becoming the seventh state (and it happened briefly during the Games when, for the first time since 1912, the two nations came together as a rogue state known as Aus Zealand) and, from a marketing perspective, plenty of companies have decided to take care of business in New Zealand from Australia. But subtleties and local nuances are important when it comes to communications, as TVNZ-NZ Marketing Award winners Volkswagen and Z Energy can attest, and some things that work in other markets might not work here. And that’s the card British American Tobacco has played in the latest instalment of G2 Sydney’s animated Agree Disagree campaign, which taps into New Zealand’s patriotic, independent, Aussie-hating streak and questions the wisdom of following Australia’s lead on plain packaging legislation.
As we wrote last week, British American Tobacco has taken the unusual step of launching an ad campaign to state its case against the plain packaging proposal. And now it has launched the next phase of its campaign, which focuses on the issues it believes plain packaging could create for other New Zealand export industries. But Plain Packs NZ has followed the lead of the UK with a clip that shows the appeal of the packaging to kids. PLUS: the agency and production house behind the Agree Disagree campaign confirmed.
Local indy agency Blackwood Communications Group announced today it is set to merge with global powerhouse Grey Group and their local incarnation G2.
Blackwood’s managing director Michael Jarvis says discussions are still in progress and a would be concluded by late December.
He would not comment on what the …
The striking image of a muscly lumberjack body with a John Key face has won NAB’s September Newspaper Ad of the Month.
The Stop the Chop ad calls for action against the government making a new law that will allow people to chop down urban trees without permission. It …