UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.
It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.
Lewis Road Creamery, which was founded by Assignment Group’s Peter Cullinane, kicked off with a range of premium and ‘mass premium’ butters before launching its milk range. Both have found plenty of success, with the brand now stocked in a number of Countdown and New World stores around the country. Its ambition is to continue down the dairy aisle, and as part of that process, it’s hooked up with Whittaker’s to launch “New Zealand’s only chocolate milk made with real milk chocolate”. And it seems to have sent New Zealanders into a dairy-related frenzy.
No longer afraid of having their masculinity questioned, modern Kiwi men are following the likes Gordon Ramsay, Manu Feildel and Michael Van de Elzen into the kitchen, and this has created a gap in the market that Cerebos Gregg’s hopes to exploit by giving their F. Whitlock & Sons range a distinctly masculine appeal.
In an effort to ramp up the experiential side of its comms, 2degrees recently put its PR account up for pitch. And Spark Activate came out on top, beating out a suspected list of Pead, Mango, Eleven and the incumbent Bullet.
In this instalment of Michael Carney’s Marketing Week: In the supermarket, it’s all about the shopping list. And it’s being made before going inside. Sky TV releases its annual numbers. And gets back into internet TV. Kiwi bucket list shows we’re really pretty boring. The numerous business opportunities of the iPad explained. Networks squeeze through football broadcast loophole across the ditch.