Telesoftas unifies humankind

  • PopPress
  • February 13, 2018
  • StopPress Team
Telesoftas unifies humankind

Lithuania software company TeleSoftas is encouraging businesses to be brave and lead the way in innovation in its Step Forward campaign, including the use of technology as a means of supporting the mental health industry. 

One of the ads for the campaign called 'Portraits', features an array of individuals from around the world, claiming that if one man accomplishes a task we all accomplish it.

The ad adopts inclusive pronouns throughout stating, ‘if a man kills somebody in a dark alley, we all did it’ and ‘If a doctor finds a way to cure a disease – we all did it'.

With technology such a large part of daily life it's encouraging to see business pushing its users to create a better world for all. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit