Apple shines the light on its iPhone 7

  • PopPress
  • September 20, 2016
  • Erin McKenzie
Apple shines the light on its iPhone 7

Apple has shown off the capabilities of its iPhone 7's camera in low light in a new beautifully lit spot titled 'Midnight'.

The video follows a skateboarder as he cruises around town while everyone else is sleeping and photographs what he finds along the way.

Capturing footage of lawn sprinklers in moonlight, moths swarming around a light, and a deer strolling through a dimly lit service station would usually prove problematic for those relying on their phone, but not for the skateboarder with an iPhone 7.

Skating past the sprinklers also provided an opportunity for Apple to show off the phone's water resistance.

The water resistance is further championed in a 30 second 'Morning Ride' spot, which shows a cyclist heading out in a storm with his iPhone 7 attached to the front of the bike.

In other Apple news, its iMessage app has had a number of new features added to it, with one of those being the ability to add stickers to conversations.

The stickers can be added to pictures being sent over the app and number of movie and entertainment studios have got amongst the fun by creating their own. There are stickers themed around Star Wars and Finding Dory, as well as the local indie film Hunt for the Wilderpeople.

There is even a birthday sticker based on the character Ricky Baker's Happy Birthday song.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 13 September

  • poppress
  • September 13, 2019
  • StopPress Team
The Compendium: 13 September

Our weekly wrap up of good things, strange things, and slightly depressing things from inside the intertubes. Tirohia te reira, check it out.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit