Campaigns
Sky and DDB rally support for Rugby World Cup 2023
To celebrate the Rugby World Cup 2023 starting on Sky this September, Sky NZ has teamed up with DDB to inspire Kiwis to get behind their teams.
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News
Yoplait joins The Business Marketing Group’s brand roster
The Business Marketing Group (TBMG) has added popular yoghurt brand, Yoplait, to its brand roster portfolio.
Movings & Shakings
oOh!media boosts Direct Sales team with new hire and promotion
oOh!media has appointed Esther Mackay as Campaign Executive. She takes over Leah Hannon’s role, who has been promoted to Business Manager.
News
Motion Sickness turns 10, launches new brand positioning and website
The release of the new Motion Sickness website and brand positioning coincides with its tenth year in the industry.
News
Independent media agencies launch NZ-owned industry body
Twenty-eight New Zealand independent media agencies gathered last night to launch their own industry body – Independent Media Agencies New Zealand.
News
Star Alliance selects The Secret Little Agency as global creative agency
Star Alliance, which includes Air NZ, has awarded The Secret Little Agency as its global creative agency of record.
Movings & Shakings
YoungShand expands with three new creative hires
YoungShand has added recent AUT graduates Abigail Smith, Aaliyah Wattie, and senior designer Melanie Bosma to its creative department.
Movings & Shakings
One Plus One expands with two senior hires
Independent agency One Plus One Communications is welcoming David Bull and Molly Crossland to the team.
News
Whittaker’s brings back Miraka Kirīmi block for Te Wiki o te Reo Māori
Whittaker’s Miraka Kirīmi block, created in celebration of Te Wiki o te Reo Māori, will be back on the shelves this year.
News
Taboola expands Yahoo partnership with NZ recommendations launch
Taboola has announced it now powers native recommendations for Yahoo’s properties in NZ.
Movings & Shakings
Food photographer Manja Wachsmuth joins Film Construction
Food and beverage photographer Manja Wachsmuth has joined the Film Construction roster.
Movings & Shakings
New hires for Mango’s senior PR team
Mango has expanded its senior team by three welcoming two Group Business Directors and a Senior Account Director.
Movings & Shakings
Christine Kearney takes up role of CEO for Powerhouse Digital
Christine Kearney, formerly GM & Marketing Director at Webb’s auction house, has been appointed as CEO for Powerhouse Digital.
News
Rural News Group sets challenge for advertisers
Rural News Group has launched a campaign designed to get advertisers’ attention with an attention-grabbing prize to boot.
News
Special crowned ‘Agency Network of the Year’ at AWARD Awards
Special has been named ‘Agency Network of the Year’ at the 44th AWARD Awards held in Sydney last week.
StopPress exclusives
Brad v Bard: Testing AI’s creativity
Brad Collett, ECD of Stanley St, challenges Google Bard to come up with 5 advertising ideas in 5 minutes to test if AI has the creative chops.
StopPress exclusives
Starting the Ad Net Zero journey
StopPress, with support from the Comms Council, demystifies Action 1 of Ad Net Zero as the industry moves towards collaborative climate action.
News
Specsavers taps TBWA/Melbourne as new creative agency
TBWA\Melbourne – The Disruption® Company, has been selected by Specsavers as its creative services agency for Australasia.
News
Mercury brightens up August via FCB and The Glue Society
A giant light therapy sculpture is ensuring the sun will shine in two iconic Kiwi towns for all of August – no matter the weather.
News
Go Media becomes official Out of Home partner for ASB Classic tennis tournament
Tennis Auckland has announced that Go Media has signed on as the OOH media partner for the next 3 years to help promote the ASB Classic.
News
FCB NZ nabs AWARD 2023 Creative Team of the Year
Alan Jones and Angelo An, of FCB NZ, took out the title of Creative Team of the Year during the 44th AWARD Awards ceremony last night.
StopPress exclusives
Generative AI and the evolution of search
MBM’s Emily Isle and Charlotte Lobo delve into the realm of AI’s actualities, emphasising the need for continuous learning.
News
Pressie Awards introduce new categories for 2023
The Pressie Awards, an event that celebrates the New Zealand PR industry, has introduced two new categories for this year.
News
Sky replaces Prime with the launch of Sky Open
Scheduled for a 6am debut on Wednesday, August 23rd, Sky Open is set to take the place of Prime in the networks channel lineup.
News
Avis NZ unveils next phase of Driven by Better via Host/Havas
Avis NZ has unveiled the latest version of its Driven By Better brand initiative, featuring fresh creative content via Host/Havas.
News
Partnership between Stuff and G.J. Gardner aims to debunk home building myths
Stuff and G.J. Gardner have introduced a fresh strategy with the goal of empowering Kiwis with the information they need when building a home.
Opinion
Brand gags not the real strength of social content
Zoe Virtue of DDB Group Social delves into strategies for enhancing brand love while avoiding shallow tactics.
News
Four Square and The Breeze radio station work together to answer “What’s for dinner?”
Drawing inspiration from the question “What’s for dinner?”, MediaWorks has launched a cross-platform campaign with Four Square.
Campaigns
NZSki invites skiers back to slopes via LUMO Digital’s smart tech
NZSki has introduced its latest initiative offering snow enthusiasts up-to-the-minute information thanks to LUMO’s smart tech.
News
Coca Cola spreads messages of progress to celebrate FIFA Women’s World Cup
As the FIFA Women’s World Cup 2023™ approaches its finale, Coca-Cola has introduced a campaign that celebrates women’s football.