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NZSki invites skiers back to slopes via LUMO Digital’s smart tech
NZSki, the operator of renowned ski resorts such as Mt Hutt, Coronet Peak, and The Remarkables, has introduced its latest initiative targeting keen skiers and snow enthusiasts with up-to-the-minute information thanks to LUMO Digital’s smart data technology.
In an effort to ensure a smooth and effortless ski trip planning experience, this dynamic campaign offers essential information from the latest weather updates and road closure alerts to available lift services and snow base measurements.
This means prospective visitors will access comprehensive data instantaneously, presenting an all-encompassing solution for ski enthusiasts to meticulously organise their ultimate ‘ski-cation’, seamlessly bridging the gap between urban living and mountain adventures.
NZSki’s Michaella Smith, shared the company’s aspirations for the campaign.
“Our goal is to attract kiwis to experience some of New Zealand’s best ski areas across Coronet Peak and The Remarkables in Queenstown, and Mt Hutt in Canterbury. Proudly, Mt Hutt has been voted NZ’s Best Ski Resort for eight consecutive years, and we hope to continue this legacy by inviting more visitors through this dynamic campaign.”
This campaign showcases the evolution of DOOH advertising, and effectively leverages LUMO’s smart data partnerships to provide live, relevant and contextual messaging.
