The Business Marketing Group (TBMG) has added popular yoghurt brand, Yoplait, to its brand roster portfolio.
Goodman Fielder, a powerhouse in the consumer goods sector and rights owner to the French brand in New Zealand, has chosen TBMG as its strategic and creative partner on Yoplait to enhance its market leading brand presence.
“We are delighted to welcome the team at Goodman Fielder to the family,” says Ben Cochrane, Managing Director at TBMG. “We absolutely love FMCG and are looking forward to rolling our sleeves up, having fun – starting with our irreverent new campaign for Yoplait.”
The new campaign talks to the truth that the French always do things with their unique sense of style – be that fashion, design or Greek yoghurt.
Danielle Dyson Head of Marketing and Category – Dairy Portfolio at Goodman Fielder says: “We’re excited to be working with The Business to bring some chic to Yoplait, helping build on the brand’s strong legacy in the NZ yoghurt market.”
The Yoplait campaign is currently running nationwide on OOH, Digital / VOD & Social channels.
Francis Coulter – Head of Marketing & Category at Goodman Fielder New Zealand
Danielle Dyson – Head of Marketing & Category – Dairy Portfolio
Cameron Timmins – Senior Brand Manager – Yoghurt Portfolio
Ben Cochrane – Managing Director / Strategy
Craig Farndale – Creative Director
George Sim – Client Services Director
Ross Davies – Head of Design
Sarah Hough – Producer
Production – Loupe Agency
Holly Burgess – Photographer
Ella Bilham – Producer
Ollie Crawford – Digital Assistant / Video
Tau Subritzky – Wardrobe / Stylist
Fiona Hugues – Food Stylist
Denny Monk – Retouching
Julia Evans – Group Business Director
Jared Solomon – Media Assistant