Campaigns
NZ adland generates over $3.6m of social impact value for young people at risk
The New Zealand ad industry generated over $3.6m of social impact value in 2023 to support charities helping young people at risk.
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News
Match Media Group and Mi9 announce partnership in New Zealand
Founded 25 years ago, Match Group is a Nasdaq-listed global business that pioneered online dating with brands like Tinder, OkCupid and Match.
News
Frank Energy experiments in Motion Sickness campaign
Following its rebrand, the power company is trying to keep up the momentum with a fresh new brand platform, ‘Same Energy, Probably Cheaper’.
Movings & Shakings
Terabyte makes quartet of new hires
Terabyte, the leading digital transformation and marketing agency, has grown its team with the appointment of four experienced agency professionals.
News
Coca Cola first to use new Uber Eats video ads in NZ
Some of New Zealand’s largest brands are utilising Uber Eats’ Post Check Out Ads to reach audiences checking in on their dinner or grocery order.
News
Kia Ora Magazine voted best in the world
The award comes following a strong year for Kia Ora, which has increased readership by 54 percent to 414,000 readers each month.
News
Love Food Hate Waste NZ appoints TBWA\NZ
TBWA\NZ will help Love Food Hate Waste NZ with its creative strategy including a new ‘Eat Me First’ campaign, encouraging people to reduce food waste.
News
PHD and FCB Aotearoa help Pak’nSave’s Stickman land TVNZ ‘internship’
The agencies have brought to life PAK’n’SAVE Stickman’s dreams of appearing on-screen outside of the ad breaks, by ‘interning’ at TVNZ.
News
Auror appoints Sling & Stone as comms agency
With more than $150 billion lost every year to retail crime, Auror was developed as a way to equip retailers with safe and secure solutions.
News
MarketMedia in world-first partnership with Meta Managed Partner Ads
The technology applies insights captured from on-site, off-site, and in-store data from The Warehouse Group’s online stores, apps, and in-store visits.
News
oOh!media NZ brings NZ’s largest 3D Anamorphic video creative to life
Since its installation in August 2023, the screen named ‘The Sylvia’, has seen demand for its space grow exponentially.
Movings & Shakings
Emily Scovell joins GroupM from Stanley St
Scovell is joining GroupM as Chief Strategy Officer, while Christophe Spencer takes on an expanded remit as Chief Product Officer.
Movings & Shakings
George Bettle steps aside at Bettle & Associates
Bettle settles into the Chairman’s seat, leaving the agency’s operations in the hands of Managing Director, Will Peart; and Creative Director, Adam Lurman.
News
Huge night for Special at Campaign awards
Special has racked up five “Agency of the Year” titles at the Campaign Asia Agency of the Year awards dinner in Singapore.
Movings & Shakings
TBWA\NZ makes two key hires
TBWA\NZ is gearing up for a busy 2024 by boosting its offering with senior hires in planning, Mark Lloyd, and account service, Priyanka Patel.
Movings & Shakings
Vast Billboards strengthens accounts team
Vast Billboards has strengthened its accounts team with two key hires, solidifying its position as a major player in the outdoor advertising landscape.
News
Motion Sickness wins big at Campaign Awards
Motion Sickness has added to its recent awards haul with several big wins at Campaign’s Agency of the Year awards in Singapore.
News
Warner Bros. Discovery reveals 2024 line-up
WarnerBros. Discovery has announced a new 7pm news and current affairs show on Three, which will be hosted by Newshub’s Ryan Bridge.
Movings & Shakings
Publicis Groupe announces Chief Media Officer
Imogen Hewitt has been promoted to the new position of Chief Media Officer for Publicis Groupe in Australia and New Zealand.
News
Sky launches ad offering on Neon
Ads will begin on Neon in January, and Sky says they have been designed to “ensure minimum disruption to the viewer experience and maximum impact for brands”
News
Pead wins Meta account in NZ
Social media giant Meta has appointed Pead as its New Zealand PR agency of record, following a competitive pitch process for its PR accounts on both…
News
TBWA\NZ wins Healtheries account
TBWA\NZ has been appointed as the creative, strategic, earned, and social media agency for Vitaco Health Group’s popular Healtheries brand.
News
FreshChoice and Dentsu bring supermarket to the bush
No, it’s not a mirage – it’s a FreshChoice supermarket aisle in the bush, stocked with anything and everything you need to reach the finish line.
News
Food waste start-up wins Brand For Good competition
Food waste start-up Rescued has won the Brands For Good Competition for their innovative solution to repurpose surplus foods.
News
Designworks makes senior appointment
Designworks has strengthened its senior leadership with the appointment of former TRA Head of Client Services Joanne Reid as Managing Partner.
Campaigns
Hubbards take the win at oOh!Media Innovation Awards
Food company Hubbards is named the winner at the 2023 oOh! Innovation Awards for their innovative Out of Home ‘Very Fancy Chocolate Granola’ campaign.
News
Kiwibank appoints FCB/SIX Aotearoa
Taking a lead on Kiwibank’s data-driven customer communications strategy, FCB/SIX will focus on creating innovative, digitally led communications.
News
Iconic Kiwi food brand refreshes
After 54 years, Barker’s of Geraldine is looking into the future and hoping to continue as a Kiwi mainstay by undergoing a brand refresh.
News
MediaHub launches in NZ
Mediahub NZ will be created using an established New Zealand-based team of around 25 media and digital experts.
Campaigns
Boring Oat Milk launches ‘Quit the Tit’ campaign
The Motion Sickness-developed campaign aims to wean Kiwis off cow’s milk and encourage them to try Boring Oat Milk instead.