Campaigns
Jean-Claude Van Damme joins NZ company to fight dehydration
Movie star Jean-Claude Van Damme is known for his fight scenes and for his latest battle he’s taking on dehydration with the help of a New Zealand company.
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News
Anchor ad reminds Kiwis to celebrate gift of milk
Anchor and TBWA\New Zealand have reimagined what the world would be like without milk to remind Kiwis to celebrate World Milk Day.
News
Bespoke partnership a ‘market-first’ for Milford and NZME
New Zealand Media and Entertainment have launched a new partnership with Milford Asset Management to integrate its brand and expertise on the NZ Herald app.
Movings & Shakings
Calibre + Candor appoints new Chief of Digital and Technology
Media and creative agency Calibre + Candor have appointed Nick Boulstridge as its new chief of digital and technology officer.
News
Tech innovator secures transformative Ecolab deal
Award-winning New Zealand tech innovator, Fingermark, has secured a cornerstone investment from global hygiene and infection prevention leader Ecolab.
Movings & Shakings
FCB welcomes new Creative Services Director
FCB Aotearoa is thrilled to welcome Anna von Trott as Creative Services Director to manage its creative department and integrated creative services.
Awards
Mango’s ‘Correct the Internet’ wins big at PRINZ
Mango Communications took out the Supreme Award, and One Plus One and Special Group received gold for PR Agency of the year at the 2024 PRINZ Awards.
News
Good messages gone bad: Mould grows on food waste campaign
Love Food Haste Waste NZ’s new campaign quite literally “went bad” – growing mould to draw attention to New Zealand’s food waste problem.
News
Sky squeezes in more opportunities for brand ads
Brands have new ways to advertise to live sport audiences as Sky launches squeezeback ads during NRL and Super Rugby Pacific coverage.
News
Moogy’s story sheds light on children’s experiences of domestic violence
Ōtautahi-based creative agency TwoScoops’ new campaign uses Moogy’s story to symbolise the challenges faced by children who experience domestic violence.
News
Top Kiwi golfers take to the green to celebrate Johnnie Walker Blue Label
To celebrate its exclusive Blue Label whisky, Johnnie Walker invited New Zealand’s top amateur golfers to score an “elusive eagle”.
News
A ‘Good One’ for The Warehouse and Special
The Warehouse’s new health and beauty range, ‘Good One’, hopes to bring quality locally made skin care products to Kiwis, while giving back to a good cause at the same time.
Movings & Shakings
Two key appointments for Tātaki Auckland Unlimited
Tātaki Auckland Unlimited has appointed Michelle Hooper MNZM and Karen Thompson-Smith to its Destination rōpū.
News
Freedom, adventure and family bonds key to NZSki’s winter campaign
NZSki is redefining its three mountain brands, The Remarkables, Coronet Peak and Mt Hutt with a campaign that tells the stories of its winter guests.
News
Saatchi & Saatchi NZ and Pepperstone challenge traders in new campaign
Saatchi & Saatchi New Zealand and global forex broker Pepperstone want to shake traders out of their apathy with new campaign, ‘Don’t be fine with it’.
News
Adventurous cat’s voyage to South Korea inspires Kiwibank campaign
Special, OMD and Kiwibank are using real stories as inspiration to show how Kiwibank can help Kiwis be better off with their money.
Movings & Shakings
Indie PR agency Undertow Media welcomes Ash McEnaney
Independent PR agency, Undertow Media, has expanded its team with the appointment of Ash McEnaney as Group Account Director.
Awards
Pak’nSave wins April Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’.
News
New name for Stuff’s news bulletin represents its “evolution”
Anticipation is building as it gets closer and closer to the start of Stuff’s 6pm bulletin, especially as its new name and logo has just been revealed.
News
Stuff recognised for digital prowess at Voyager Awards
Stuff has been recognised as New Zealand’s best digital news site at the Voyager Media Awards, building on its position as the nation’s largest news site.
News
Beloved Arnott’s wins most trusted biscuit brand for the second year
Aotearoa has spoken on its favourite biscuits, with Reader’s Digest announcing Arnott’s as New Zealand’s Most Trusted Biscuit Brand for a second year.
News
NZME celebrates power of journalism at Voyager Awards
New Zealand Media and Entertainment is celebrating its haul at the 2024 Voyager Media Awards last Friday, after taking out a number of supreme awards. This…
News
Meaningful Mahi: Inspiring a new generation of support workers
Kiwis living with disabilities are sharing their stories to inspire more young people to consider disability support work.
News
Popeyes Fried Chicken smashes global record for first day sales
Everyone wants to be first to try the new big thing, and according to Pitchblack and Hearts & Science, the new big thing is Popeyes Fried Chicken.
News
The combined power of radio and outdoor advertising – revealed
Radio and outdoor advertising are more efficient at reaching Kiwis than other channels, particularly when the two mediums are combined.
News
TRA: What do meaningful connections online look like?
Sharing their interests online is helping adults to feel better connected with their peers both virtually and in real-life.
News
Run Aotearoa’s Manaakitanga pencil celebrates indigenous creatives
Run Aotearoa have won a D&AD award for their Manaakitanga Pencil, in the graphic design self-promotion category.
News
Who will take out the top title in Auckland Adland?
Auckland Adland is preparing for battle. Next month, over 100 people from advertising agencies across the region will take to the court to see who reigns supreme in this year’s UnLtd: Dodgeball tournament.
News
Dying Reviews: the good, bad and ugly
A new thought-provoking campaign about death is aiming to improve the way Kiwis who are dying are treated.
News
Wahs for the win: One NZ Warriors name new Wendy’s burger
It’s not easy being cheesy, but One New Zealand Warriors players weren’t afraid to ham it up for the launch of Wendy’s new Warriors Baconator burger.